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Clinton County Convention and Visitors Bureau

Client Challenge

The Clinton County Convention and Visitors Bureau had branding, a website and blog, and beginnings of Facebook and Twitter profiles. They needed to grow their audience to attract visitors to the county’s many attractions. At a time of economic crisis in the region, their specific directive was to improve economic impact from agritourism, sports tourism, signature festivals, convention center events, and to increase revenues to attractions and county hotels.
In addition to traditional media campaigns, the CVB Board prioritized a strong social media presence and evolving social media marketing strategy.

Our Solution

Initially we worked on Facebook and Twitter follower growth, social content creation and consistent online brand identity. Over time also developed their Pinterest, Instagram, YouTube, and blog content and video creation as well as blog influencer outreach.

How It Performed

Very quickly, we grew their audience from a few hundred to thousands on Facebook and Twitter, and developed a loyal group of fans and collaborating social brands interested in Clinton County, Ohio events and attractions. Eventual development of the additional social profiles went much the same way.

Fulfilling goals, Clinton County attracted new sports tournaments, new conventions and annual business meetings, car racing events, improved shows at the theater, and increased attendance at county festivals and hotel stays. This resulted in millions of dollars of economic impact.Our work earned the Clinton County CVB two back-to-back social media awards. They became the example of Ohio CVBs online for a number of years. Additionally, the CVB was listed as one of the Top 10 Small Cities on Social Media, putting them in the same class as very well-known destinations such as Sedona, Arizona, Ashville, North Carolina and Traverse City, Michigan, part of the Pure Michigan campaign.

Testimonial

“I want you to do our social media.” ~Debbie Stamper, Executive Director, Clinton County Convention and Visitors Bureau

Testimonials

Social Media
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Mary McFarland

Author

Social Media
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Jewelry Crafter & Entrepreneur

Social Media
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Travel Industry Professional at Legendary World

Social Media
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The Front Row

Social Media
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Web Designer for Small Businesses & Government Agencies

Social Media
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Adi Domocos

CEO, Hot In Social Media

Social Media
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Healthcare Professional; Spicer Consulting

Social Media
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Author and Grants Writer

Social Media
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MBA, Motivational Humorist, Keynote Speaker, Healthcare Humorist

Social Media
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President, Zumwald & Company, LLC

Social Media
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Debbie Laskey

MBA, Marketing & Social Media Consultant

Social Media
…forward thinker.

Leanne Hoagland Smith

Business Writer at Post-Tribune

Social Media
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Social Media
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Trine Brentville

VP of Sales & Marketing, RoomSketcher

Social Media
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Executive Director

Executive Director, Clinton County in Southwest Ohio

Social Media
Keri is ambitious, hard-working and dedicated. More importantly, she is passionate about investment in humanity and the betterment of society. I highly recommend her for whichever endeavors she decides to pursue.

Shannon Fee

Real Estate Entrepreneur

Social Media
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M.A, Ed, Director of Services at Mission Driven Thought Leaders

Social Media
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Pilot Recruiter

Private Jet Company

Social Media
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Adi Domocos

CEO, Hot In Social Media

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