Engagement And The Real Prize In The Facebook Game Of Like

Keri Jaehnig
October 22, 2011
Did someone say Prize? I’m currently co-hosting a Facebook Event called Pre-Holiday Facebook: Game of Like with Dorien Morin-van Dam of More In…...
Engagement And The Real Prize In The Facebook Game Of Like featured image

Did someone say Prize? I'm currently co-hosting a Facebook Event called Pre-Holiday Facebook: Game of Like with Dorien Morin-van Dam of More In Media. One might think, "Game Of Like," =  "Get more fans for your Facebook Page." But it's really more than that.  It's about...

[caption id="attachment_2399" align="alignright" width="300"]Idea Girl Media utilizes the 2010 Visual Map of Facebook Relationships by Paul Butler to explain the goals of Pre-Holiday Facebook: Game Of Like Image Credit: Paul Butler[/caption]

  • Meeting new people.
  • Learning about new Pages.
  • Understanding who is out there.
  • Developing & nurturing relationships.

And building a community of people that will evangelize your brand.

The key words are: Relationships and Community.

You don't get either by simply hovering over a page name and blindly clicking the Like button!

How To Like Other Pages To Nurture Relationships And Community

It takes jumping in and being part of the map of Facebook Friends above.  As a Facebook Page Admin, there are a number of ways to do that:

  • Go to the other page.
  • Look around - What are they about?
  • Click "Like." (if you indeed want to Like them)
  • Participate in discussion - Comment & Like their posts.
  • Work toward becoming friends.

Also say hello!  Leave an original comment by typing in the status update bar and tagging your page.

[caption id="attachment_2401" align="alignleft" width="331"]Keri Jaehnig of Idea Girl Media explains the importance of engaging when liking a Facebook Page Notice the blue words signaling the tag![/caption]

 

 

 

Here are the benefits:

  • It lets them know you were there.
  • Lets them know a bit about you.
  • Notes your page respectfully and invites the Admin(s) to your Facebook Page.
  • Opens the door to further communication.
  • Fuels the possibilities of establishing a know/like/trust factor.

Usually a responsive Page Admin will click the tag link to see who has visited and will be happy to "like" your page if you engage with them.

That's right engage.  Communicate. 

Playing Pre-Holiday Facebook: Game Of Like To Win

Our game is really a learning exercise to strengthen your skills and put you on a path that will help you succeed into the future.

But we will reward two winners.  Those in the top spots with seven days to go are actually engaging:

  • Liking (all pages).
  • Tagging.
  • Commenting.
  • Blogging.
  • Using their creativity.
  • And even tweeting.

Dorien, my co-host provides some quick video tips:

Pretty easy stuff!

How Do You Win The Pre-Holiday Facebook: Game Of Like?

You qualify to win the game by:

  • Liking all the Pages that are entered into the game (as yourself).
  • Correct participation in daily game posts on the Idea Girl Media & More In Media Facebook Pages.
  • Completing “Like Achievements.”
  • Helping to promote the game.

Like Achievements” can be completed at any time during the the 10-day game.

Points will be awarded for each part of the game - We reward for creativity.

You get out of it what you put into playing!

What Can You Win Playing The Pre-Holiday Facebook: Game Of Like?

Two (2) players will win the following:

  • Feature image of their Facebook Page in the grand announcement blog posts.
  • Personal photo included with the Facebook Page image in the blog posts.
  • Link to their website and Facebook Page in the announcement post.
  • Month-long November feature on Idea Girl Media & More In Media Facebook Pages.
  • Follow-up feature articles by Idea Girl Media or More In Media (to include Q&A interview about you and your business, images from your Facebook Page and Business, and your unique contributions to the Facebook Game Of Like).

The follow-up posts will be within a few weeks of the grand prize winners announcement and will also be circulated to a network of 2 million+ people.

But Dorien & I would like to think that there is an EVEN BIGGER prize...

Engagement And The Real Prize In The Facebook Game Of Like

If you engage and communicate, follow all the recommended steps, and pay attention to the tips, you're sure to succeed...

All the new friends and business contacts will rev-up your Facebook Page, and your personal network, just in time for the holidays!!

It's the ultimate Pay Day -- You win twice

So, we'd like to think that everyone wins the Pre-Holiday Facebook: Game Of Like.  :)

Here's the Event Page again: https://www.facebook.com/event.php?eid=146831888749549

How do you view winning?

Who do you think wins the game?

16 Replies

  1. Pingback: The Pre-Holiday Facebook: Game Of Like!

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  3. The Shoe Diva Gravatar

    By The Shoe Diva on

    I’m a little late to the game but not too late to take heed to the advice given. I am a facebook addict (kind of sad) lol so engaging & getting to know people is something I really enjoy. I will be honest, I reach out more on my personal page than I do my fan page but that will change as I work to build better relationships & grow my business. Thanks for such wonderful ideas, I’m learning quite a bit from you lady 🙂

    Reply to The

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shoe Diva, Thank you for your wonderful compliments! I think you’ll find that Facebook is great for engaging, but the cycle really starts and stops with your blog. 🙂 Please let me know how I can help. In the mean time, thanks for sharing your thoughts here. ~Keri

      Reply to Keri

  4. Pingback: 12 Ways To Optimize A Facebook Game Of Like [A Case Study]

  5. Paul Morin Gravatar

    By Paul Morin on

    Hi, Keri.  Happy to hear that the game went very well!  It seems like the objectives were met and the “real prizes” were attained.  That’s great.  Excellent work by you and Dorien!  Now you can get some sleep. 🙂  Paul

    Reply to Paul

  6. Dorien Gravatar

    By Dorien on

    Keri, I am so glad we are co-hosting the Pre-Holiday Facebook: Game of Like together!  I am having a blast (but not enough sleep;))  Thanks for your friendship! GAME ON!

    Reply to Dorien

    • Keri at Idea Girl Media Gravatar

      By Keri at Idea Girl Media on

      Dorien, We’re suppose to sleep??  hehe I too am having a blast, and feel quite fortunate to be working with you on this.  Game on, my friend… ~Keri

      Reply to Keri

  7. Dawn Gravatar

    By Dawn on

    I have said before, I am already a winner!  Keri, you hit the nail on the head when you say it’s about community and relationships.  So very true!  Business has really always been about connecting before selling and Facebook is no different.  Thank you for a great post!  Let the games continue!

    Reply to Dawn

    • Keri at Idea Girl Media Gravatar

      By Keri at Idea Girl Media on

      Hi there, Thank you for your comment here, and for your glowing words.  I’m so glad you are having a good time with the game, and are getting so much out of it! It’s all about connections, as you mention.  So glad to be connected to you! ~Keri

      Reply to Keri

  8. Jocelyn Wilhelm Gravatar

    By Jocelyn Wilhelm on

    I agree!  I would like to hope that people are really genuine about connecting and liking the pages, as it is really beyond just clicking the “like” button.  It’s all about relationship and gaining friendship and knowledge from people all around the world.  I’ve met people from across the globe that I wouldn’t normally have met otherwise.  Thanks to you and Dorien for making this possible.  I am having fun, but most of all, I’m gaining lots of new connections. Keep up the awesome work ladies! Jocelyn

    Reply to Jocelyn

    • Keri at Idea Girl Media Gravatar

      By Keri at Idea Girl Media on

      @facebook-1067627188:disqus , Terrific to hear that you’re enjoying the game and meeting new people!  A mighty fine group of Page Admins for sure. Thanks for joining us – Congratulations on being on the early leaders list! Looking forward to this week, ~Keri

      Reply to Keri

    • Keri at Idea Girl Media Gravatar

      By Keri at Idea Girl Media on

      @facebook-684841684:disqus , So glad to know you’re learning and enjoying — Thank you for playing the Game Of Like! 🙂 ~Keri

      Reply to Keri

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