As our society becomes more visual, creating video content and having a video marketing strategy is increasingly important. This article, by Lara Buck, will help you understand animation as a plausible option that can help your company increase revenue...
Guest post by Lara Buck
Taking the plunge with video marketing? Animation could help increase your revenues!
Why Use Animation for Your Next Online Video?
Videos are effective and powerful marketing tools for an online business. There are three main reasons for this:
- Conversion rates increase after seeing an effective video, as compared with other online marketing strategy.
- Video content helps improve the Search Engine Optimization of your site as search engines prefer pages that have videos over those that do not. Pages containing videos are also more likely to get backlinks.
- Videos are simple to understand and an effective aid to comprehension, thereby improving customer satisfaction. Video marketing helps to educate the customer while keeping a level of intrigue.
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Animated Video Production Experts[/caption]
There are a variety of video types that can be used. Animated videos are the "in thing" now in video marketing.
Nine animated video marketing tips:
- Animated videos are attention grabbing and eye catching. Since animation uses bright colors, simple lines and constant movement, the viewer’s attention is glued to the screen. They automatically want to watch and see what happens next.
- They are an easy method of imparting information. These can include graphs and charts, and flow along with verbal explanations.
- Animated videos do not have any race, nationality or age as human actors do. Since the market is global, such videos appeal to all kinds of people.
- These videos can be used for all types of services, products, and topics. Further, hey make difficult topics less intimidating, and even help in making some topics more interesting and accessible.
- Videos using animation are great for developing the brand of your business as logos, brand images, and color schemes can be seamlessly integrated. The settings can blend in with cartoons and you can even build recurring themes.
- The best video marketing campaigns strive to be more professional. Not everyone can whip up an animated video – unlike using humans as actors. Therefore, if the video has animation, it is perceived more reliable and the company brand stronger and more authentic.
- This type of video can be used for meetings, presentations, trade shows and social media, as well as for various types of audiences and purposes.
- There is no cap on creativity. You need not limit your imagination -- Anything is possible in animation!
- Animated videos bring to life any concept. You can use them to bend the laws of nature, give context to your ideas, and strike the right note with your audience.
In order to make use of video marketing strategies as powerful tools, it is possible quality animation video marketing companies might provide the best animated videos for you...
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Animated Video Production – Business growth[/caption]
Five animated video marketing services points to consider:
- A good animated video production company will be able to provide counseling and give you a strategy regarding the video.
- Well-seasoned animated video marketing professionals will be able to interpret your vague ideas and suggestions into concrete projects.
- Experienced animated video marketing professionals will be able to weave a story based on the goals you have given them as well as the ideas you have.
- If being cost effective is your goal, outsourcing to an animated video production company will assure you can make use of the latest technology in building the video most optimal results.
- You will also be able to entertain the audience as well as convey information to them in the best possible manner, and thereby increase the demand and the visibility of the product or services being offered.
Reeling It In
Your goals with video marketing are to increase brand awareness, promote product or service understanding, and to increase sales. There are some good video content creation tools out there that serve animated video production.
However, you may see more benefits in hiring out the video creation:
- A polished video for your project
- Increased revenues
- Heightened attention from your viewers
Should you decide to use an animated video production company, choose one with a good reputation that will help you ad an X factor to your business and website.
About The Author
Lara Buck is a blogger on a diverse set of topics such as Home Improvement, Automotive, Business, Health, Lifestyle, Entertainment, and Pets. You can connect with her on Facebook and Twitter.
44 Replies
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Pingback: Four Video Marketing Benefits For Small Business – Idea Girl Media – Mr. Coleman’s Class
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Really interesting article. and 3 point very good
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Hi there, Glad you like this article about video animation and marketing strategy. Please feel free to share with others. 🙂 Thanks for your comment, ~Keri
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Hi Keri Jaehnig, Thanks for these wonderful tips, I would implement those.
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Hello Gautam, Glad you like these tips and that you would use them. Video is especially important as we go forward. Thank you for your kind words! ~Keri
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Amazing Blog. Animation makes explaining things so much more easier. The third point about animated videos not having race, gender or nationality was spot on. Thank you for the amazing article.
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Hi there, Thank you for your kind words. We aim to be helpful to all people everywhere. 🙂 Thanks for sharing your thoughts, ~Keri
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Incredible tips! Much obliged to you Lara, I’ll execute a couple of these and perceive how the reaction changes.
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Kian, Glad you liked this post and felt Lara’s tips are helpful to you. Please keep us posted on how they work for you. Thanks for your comment, ~Keri
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Such a lovely blog, thanks for sharing this wonderful content. Animation plays an important role in video marketing.
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Hi there, Thank you for your kind words. Animation is impactful in video marketing, as you imply. The key is finding the right tools to produce video, or better yet, finding the right professionals to produce something that really wows your customers and followers. Thanks for your comment, ~Keri
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Thank you for sharing these informative tips. Looking forward to more of these articles.
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Alex, Glad you liked this article and found it helpful. We update the blog frequently with similar insights, so I hope you will visit again. Thanks for your comment, ~Keri
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It’s interesting to know that videos that use animation can help in developing the company’s brand and make it easier for viewers to recognize it. We’re thinking of having a small business and instead of reaching out to influencers for advertising, my sister and I decided that it would be better to have our own followers who are really interested in our organic products. We’ll try to consult experts in video production services and see if creating an animated video series would be possible.
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Zoe, Animation videos do have their strength and purpose. Glad you are exploring having your own business. If I can help, please let me know. Regarding influencer marketing and partnering with influencers for advertising to build your brand… First, you should build your own audience – absolutely. But partnering with influencers with the right agreement at the right time expands your audience exponentially. Like most other things, everything has its time and place. Also, all in moderation. Hope that helps. Thanks for sharing your thoughts, ~Keri
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Video marketing and graphics design is the best way to promote your product. thanks for sharing
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Sudip, Our society is absolutely more and more visual as time goes on. Video, especially live video, is a wise content investment. Graphics and branding are important as well. Thank you for your kind words, and thanks for sharing your thoughts, ~Keri
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This is really a very good information regarding the importance of animation in video marketing. Thank you for sharing such an informative post.
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Hi there, Glad you liked this article and found it helpful. Animated video can indeed be a good element of the right social media marketing strategy, and can also be implemented with other traditional media. Thanks for your comment, ~Keri
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Hi Keri! Thanks for this great information. You have shared such a beautiful stuff with us which is about about video marketing.
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Hi there, Thank you for your kind words, and for visiting the blog. Happy to know you liked this article – I’m sure our guest author appreciates your enthusiasm too. 🙂 ~Keri
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Excellent tips!!! Thanks for share your valuable thoughts.
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Hi there, Thank you for visiting the blog, and for your comment! ~Keri
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I like how you mention that animated videos are attention-grabbing and eye-catching since animation usually uses bright colors. My husband has been considering opening his own business but has had some worries about the marketing of the business. I think he should look into someone who does animation for businesses that can help him create a marketing strategy.
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Charlotte, Animated videos are attention-grabbing, colorful, and can be eye-catching, as you say. As a social media marketing strategist and known leader in the space, video is part of a marketing strategy. So, video – whether live, studio prepared and edited, or animated – is content creation. A marketing strategy is a plan that puts all of the efforts into a map with the goal of a desired result. My recommendation would be for your husband to find the best video creator AND the best marketing strategist. Two individuals. That way you get a fruitful collaboration that gets you the most optimal outcome. If I can be of help, feel free to reach out via the Contact tab above. Thank you for your comment, ~Keri
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Video marketing is the best way to promote your product. thanks for sharing
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Janet, Video marketing is indeed a very powerful part of any marketing strategy. Thank you for your comment, ~Keri
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great post this is in trend the animation video marketing is the new hit i have tryna find this type of blog so i can know more i guess you cleared my quires.
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Krestine, Video marketing is more and more important and part of any successful marketing strategy. If your previous comments had no photo avatar it may have appeared to our team as spam, as there is no capitalization or punctuation, and we would not know what tyrna is. Thanks for your comment, ~Keri
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Krestine James, Thank you for your kind words. Video marketing is an essential part of any marketing strategy that can bring fantastic results. Whether animated, scripted or live. Glad you found this article helpful, ~Keri
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Really an informative article you have written and i had enhanced my knowledge from this. Thanks for this great article.
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Carley, Thank you for visiting our blog, and for reading this article. I’m glad you found it helpful. 🙂 Thanks for sharing your thoughts, ~Keri
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The infomation is very effetvive for me Animated videos are heplful to capture all kind of information easily.
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Avish, Glad you found this article helpful. Videos are a great way to convey information in a quick timeframe. Thanks for your comment, ~Keri
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Great one! I specially liked the video marketing tips which you have put together.
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Mansi, Glad you liked this post – I’m sure our guest author appreciates your kind words. The tips are here for all to access into the future. Video will become more and more relevant going forward, for sure. 🙂 Thanks for your comment, ~Keri
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This are all very informative tips especially for me, a marketing major student. I’m actually thinking of setting up a business and I think your advice on video marketing will be really helpful so I wrote them down. Will definitely be looking forward to more of your wonderful articles. Keep it up!
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Tristan, Glad you found this article helpful. Please feel free to check back, as we publish social media and marketing tips right here. Video marketing will surely be a bigger topic as time goes on. Hopefully you are able to use video to share your personal brand while you are a student. Thank you for your thoughtful comment, ~Keri
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Great tips! Thank you Lara, I’ll implement a few of these and see how response changes.
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Jennifer, Thank you for reading and for sharing your thoughts here. Keep us posted! ~Keri
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I agree that if animation is done amazingly it can really leave a mark on the audience. It really is extremely eye-catching. Thank you for sharing this information and advice!
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McKenzie, Doing anything well is key – Same is true for animation, as you say. 🙂 Thank you for sharing your thoughts! ~Keri
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Great post! Having videos in your webpage can be really beneficial, as customers are more likely to understand the information that is shown and also having videos are very “in” nowadays! Thanks for sharing!
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Ryan, Video is absolutely a tool businesses can use to aid customer understanding! There is a very good reason that video is so popular, and the statistics are so amazing related to video marketing. Thank you for your kind words, and for sharing your thoughts, ~Keri
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