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Has your marketing team hesitated to implement email campaigns misunderstanding their amazing success rate? Email marketing is NOT dead: Here are seven reasons why...
7 Statistics Proving That Email Marketing Is Not Dead
If you are running your online business and would like to take it to the next level of success, then it is quite likely that you will find this infographic both interesting and informative.
This article and accompanying infographic will outline elements of:
- How to do email marketing
- Email marketing strategy
- Email marketing tips
Essentially, how to succeed with this type of marketing by following the statistics. ?
What Is Email Marketing And How Does It Work?
We are today in a world of digital marketing, social media marketing and other new means of reaching out to find information about products and services. Under the above circumstances, having a good online marketing plan is extremely important.
When we talk about email marketing, there are many who believe that it is obsolete and has stopped being useful to manufacturers and marketers of products and services. However, this is not exactly true for a number of reasons.
Even today, email continues to be one of the simplest and easiest ways information is transmitted between entities and people. When it comes to sharing details about products and services there is no doubt that email campaigns work very well.
Do you remember what you received in your Inbox during the most recent holiday season? Email campaigns are one of the most cost effective push-sales strategies being used by many big corporations. In addition, it is easy to pair with social media marketing for a cost-effective approach to your over all marketing plan.
Remember this: Most emails, if they are not spam, are received well by the reader and are both opened and read.
Keeping the above details in mind, we are happy to share with you that email marketing is not dead - Here are seven reasons why...
Dead? Not Dead? You Decide!
This infographic was creatively prepared by Websites That Sell.
18 Replies
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Excellent article, these email marketing tips are very good I will use in my email campaigns starting today. Thanks for sharing!!
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Alex, Thank you for your kind words. Glad you like the content in this article and feel you got some good email marketing tips. Thanks for sharing your thoughts, ~Keri
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I dont think so that email marketing is dead. email marketing remains one of the most cost-effective ways to reach consumers today.
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Hi there, Yes, email marketing is not dead. You make some good pointss. Email is the oldest and largest social network. People still check their email … more and more often via mobile. Thank you for sharing your thoughts, ~Keri
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Email marketing is not dead. One of the big reasons why email has remained so powerful over the years is that it’s quite easy to segment one’s list and only send content to people who actually want/need it–people can be added or dropped from lists in a second. Compare this with Facebook ads, which require users to take an action (such as installing an app) to create a “Target Audience”. It seems that people find themselves relying on Facebook ads less and less these days in favor of running AdWords campaigns–but when your business depends on generating leads and conversions in order for revenue, there’s really no good replacement for email marketing.
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Rober, You make some good points. Facebook Ads do still offer the highest value of all the online advertising options. Though, AdWords also offers good value. Email is the oldest and largest social network. People still check their email, and they customize what they want to see based on what they subscribe to. Email marketing should be part of any successful online marketing strategy. Thank you for sharing your thoughts, ~Keri
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You can get access to a team of experienced and qualified experts by working with a digital marketing agency. Some big companies are paying the top buck just to hire and retain top talent. This means that the cost of hiring such experts can be quite high.
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Hi there, If a business needs help with email marketing, they might hire a team of experts from a digital marketing agency, yes. While you mention price, smart professionals work on the basis of providing value to the customer. In turn, they are paid for their work, their time, and value provided. The same would be true for the business hiring the team, so there should be an equal playing field. Fees for marketing should be considered an investment that will bring more than fees paid … if working with smart, qualified professionals. Thank you for sharing your thoughts, ~Keri
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Email marketing will never dead. it will have to do significant way. thanks
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Hi there, Thank you for your comment! Makena at Idea Girl Media
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Email marketing requires constant hard work, and it is great way to increase the business and nowadays email marketing tools are also a good option, and the information you have provided in your blog is amazing, keep sharing like this.
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Kathleen, Just as you say, email marketing can make a big impact in connecting with a target market and increasing brand awareness. There are many email marketing platforms – The key is to find the one that offers the right features for your company’s goals and needs. From the brand perspective, this will help email marketing managers put in the consistent effort required to bring positive ROI. Thank you for sharing your thoughts, ~Keri
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Wow, I never believed the article was so detailed and comprehensive. Seriously, this must have taken a lot of time and research. Thank you so much for this useful post
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John, We spend a lot of time on all of our articles. 🙂 Hope you found this post helpful. We do regularly publish articles we hope helpful for business owners, so feel free to check back. Thank you for sharing your thoughts, ~Keri
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Email marketing is definitely not dead. It just has to be done in the right way. Very good infographic, though. Very informative!
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Mandy, Very good point – Like anything else, email marketing should be approached in the right way … with a good strategy. Thank you for your kind words, and for sharing your thoughts in a comment here. 🙂 ~Keri
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Email marketing is never dead but people are misusing it.
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Rupak, It is true that some neglect to implement email marketing. But, we know that the money is in the list, right? Thanks for your comment, ~Keri
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