If you're running an ecommerce business startup, your interest is in optimizing the experience for both you and your customers. These three tips will make all the difference for e-commerce entrepreneurs...
The Essential Steps E-Commerce Entrepreneurs Should Not Avoid
How ecommerce is useful for entrepreneurs?
The total U.S. e-commerce sales have increased almost 5-fold, from 167 billion US dollars in 2010, to 525 billion dollars in 2018. That is huge growth, and many entrepreneurs are looking to cash-in on the trend.
It is worth stating that the likelihood you will become a behemoth like Amazon is relatively slim. But you can still run a successful and profitable online business if you take an intelligent, considerate approach.
Let's take a closer look at how with these three tips for new e-commerce entrepreneurs.
1. E-Commerce Entrepreneurs, Don't Get Over-Excited ?
This may sound redundant but getting too excited and ambitious causes many companies to fail. If you have a great idea, take your time to research.
Launching a website when it is not ready can be a detriment to your brand before you even begin - For many reasons. You only have one opportunity to launch a site, and everything should be perfect. In turn, you only have one opportunity to make a first impression upon any website visitors that may become customers.
Prior to launch you should have a detailed SEO strategy. Consider content marketing and social media, as well as paid advertising. If you attract users to your site and they see a website that seems amateurish and ill-prepared, your brand’s value will hit rock bottom. The only remedy is that you could rebrand and go through the process again (which can be costly).
2. Get Testy
A website can be expensive to build. However, don’t be tempted to cut costs by avoiding the need for analytics and testing. An un-analyzed website can lead to breakages and embarrassing faults and failures. Also missed revenue opportunities.
Take the time to think like the customer and identify what is working for you as a user, and what is not. With A/B testing and other clever testing strategies, you can discover where on the page a user spends most of their time, as well as how to make your links and products more attractive.
3. Know How To Handle The Non-Virtual Side Of The Business
If you’re selling products, you should have a clear understanding of:
- How to manage the product stock
- When to order more products
- The scale at which you should order
Some companies don’t give this the requisite attention and suffer as a result.
In an ideal world, unless it’s part of an elaborate marketing strategy, nothing should be out of stock. If someone wants to buy something from you, you should be able to sell to them.
That’s why you should pay specific attention to your reorder point. If your customer is happy with their experience, they could potentially return to purchase again and again. An unsatisfactory experience, and you risk harming your brand and negative PR from a consumer that may never return.
Summary Thoughts
There are countless tips for managing your e-commerce business, but these three require special consideration, as they are often considered less exciting uses of time. That said, discounting them would be a big mistake.
It is important to:
- Develop an attractive brand
- Incorporate social elements
- Nurture a social media presence
- Do a lot of PR
But your company will likely fail online if it has a website that is hard to navigate and does not prioritize the user.
You will indeed lose money if you can’t handle your stock. The less-glamorous sides of your business are the internal components that keep your business machine running, so don’t neglect them.
58 Replies
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Hi Dear, Thank you for sharing this details. This content is very helpful for me.
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Elly, Always happy to share insights that help entrepreneurs and online marketers with E-commerce tips. Glad you feel this article is helpful! 🙂 Thank you for visiting my blog and sharing your thoughts, ~Keri
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I just finished reading your blog post on how eCommerce entrepreneurs can leverage social media to grow their businesses, and I found it incredibly insightful. As someone who is just starting out in the world of eCommerce, I’ve been trying to learn as much as I can about how to effectively use social media to reach new customers and increase sales. I really appreciated your emphasis on the importance of having a strong brand presence on social media. Your tips on how to create a consistent and cohesive brand identity across multiple platforms were really helpful, and I plan on incorporating them into my own social media strategy. I also found your advice on how to use Instagram and Pinterest to drive traffic and sales to be very practical and actionable. One thing that really stood out to me was your suggestion to use social media to foster a sense of community among your customers. I think this is a great way to build loyalty and advocacy for your brand, and I’m excited to explore different ways to engage with my own customers on social media. Overall, your post was well-written and informative, and I appreciate the time and effort that went into creating it. Thanks for sharing your expertise with the world, and keep up the great work!
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Hi there, Thank you for visiting the blog again and adding your thoughts to the conversation. I’m happy you find this blog a resource and the articles helpful. Please feel free to visit again and share with others. We would hope to offer content that helps business owners and entrepreneurs with business growth tips, online marketing, social media, branding and similar. Thanks for your kind words, ~Keri
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Great Post! I would like to thank you for this informative post. I really enjoyed your content.
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Aasaan, Thank you for your kind words. Glad you like this article with tips for Ecommerce entrepreneurs. Happy you enjoyed this post. Hope you’ll visit again. Thanks for sharing your thoughts, ~Keri
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Your Article is perfect and incredibly informative. I’m at present common visitor of your site and bookmarked it
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Silvia, Glad you liked this article about best practices for new e-commerce entrepreneurs. Happy you feel it is informative. We update the blog frequently with similar insights – thank you for bookmarking! 🙂 Thanks for your kind words, ~Keri
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Thanks for sharing such a detailed post where you revealed what it takes to take something from an idea to the final solution. Converting a concept into a final outcome is often challenging and costly, but when you already have the end result and can implement it? There’s no going back!
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Gabriel, Always happy to share helpful details for entrepreneurs and small business owners working toward their business goals. You are correct. The beginning phases of starting a business are challenging. However, as you indicate, following a business strategy and marketing strategy is the way to go. Especially with E-commerce and encouraging sales conversions. Thank you for sharing your thoughts, ~Keri
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Your tips on this blog are very good.
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Rafael, Glad you like this post with tips on ecommerce for entrepreneurs. Thank you for your kind words, ~Keri
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Hiii Keri Great post. Thanks for sharing this post here with us. I gained a lot of information from this blog.
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Hi there, Always a pleasure to share helpful tips for entrepreneurs. Happy you like this post about e-commerce and found it helpful. Hope to see you here again! Thank you for your kind words, ~Keri
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Great Post! But what I also think is tremendously important is building an audience, and understanding the importance of creating a brand. If new entrepreneurs stopped focusing on advertising products, and started building an audience, the ROI would be much greater in the long term. Regards,
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Terry, I couldn’t agree more. If all we’re doing is marketing and advertising, then we miss the mark. It’s about the relationships … even with e-commerce. Thank you for adding value to this article with your comment, ~Keri
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Thanks for giving information about ECommerce tips
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Adilaslam, Happy to share these tips for e-commerce entrepreneurs. Thank you for visiting my blog and for sharing your thoughts, ~Keri
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This is a very good one. I like it very much. Thank you
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Hi there, Glad you like this article with e-commerce tips and feel it is a good resource. Thank you for your kind words, ~Keri
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Thanks for sharing such a useful post. Converting a concept into a final outcome is often challenging and costly. But when you already have the end result and can implement it?
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Arlo, Always happy to share helpful information on business and marketing topics! Not sure I understand your question. From my perspective we keep working and we work toward goals and implement the strategy by managing steps to get to a result. End result sound final and lacking in possibility. If you want to ask your question in a different way, I’m happy to approach. 🙂 Thanks for sharing your thoughts, ~Keri
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Socail media is good today you can get good traffic.
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Hi there, Good traffic can come from social media. But a solid social media strategy must be in place first. Thank you for sharing your thoughts, ~Keri
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Awesome!! I liked the way the post was explained. However, if you want your business to grow, you’ll need to reinvest money in your business. Money makes money. Instead of making a purchase to buy new equipment, spend your profit on advertising.
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Reshma, Glad you like this post. Business growth is a result of many wise moves. While advertising is a good expenditure when there is a solid advertising strategy in place, business growth for the long-term comes from a diverse reinvestment in the business from: * marketing and advertising * staff development * product and service improvement * technology improvements And more. Thank you for your comment, ~Keri
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This information is very useful to me. I would like to implement this information for improving our work. Thank you for sharing crucial information with us.
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Bob, Happy to know this article on e-commerce is helpful for you. I hope you will implement these tips for your business and experience great success! Thank you for sharing your thoughts, ~Keri
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Thanks for sharing such a useful post. Converting great ideas into product reality is really a long process and costly. But when you already have the final outcome,
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Ashis, I think you want to say that once we already have the final outcome, the journey is worth it. And it is! The tips outlined here do not make the process of doing business easy. But it sure can lighten the burden. We all need the help we can get. Thank you for taking the time to read this! We hope it helped you out tremendously. Go ahead and read some more of our articles! See you around! ~Jayne
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Thanks sharing this article and help us
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Hari, Always happy to share insights that are helpful for business owners, marketing managers and mobile entrepreneurs. Glad you like this article and find it helpful. Thank you for sharing your thoughts, ~Keri
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Wonderful post. Thanks for sharing!!!
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Hi there, Thank you for your kind words, and for sharing your thoughts, ~Keri
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great information about ecommerce through social platforms thanks for sharing this
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Hi there, Glad you like this article! Thank you for your comment, ~Keri
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Wonderful post. Thanks for sharing!!!
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Daniel, Glad you like this post. Thanks for your comment, ~Keri
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Wonderful post. Thanks for sharing this, It is very useful. Your effort is really appreciated. Keep it up.
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I wish I had known this before I began my E-Commerce business. Presently battling with deals and moved to being authoritatively jobless by one week from now!
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Hi there, We publish similar insights often for business owners, marketing managers and mobile entrepreneurs. Glad you found this article helpful. Sorry to hear you are experiencing challenges right now. Perhaps you are motivated to start your own business? 🙂 ~Keri
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The information you provide regarding e-commerce is pretty helpful and. I also have an e-commerce store and I am struggling to run it. So can you guide me how to successfully run my e-commerce store.
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Jimuaa, Happy to know you feel this article is helpful to you. Sorry to learn that you are struggling with your E-commerce store. This article provides some tips for you and your team. Past those, without any details of your specific situation, it is hard for me to offer any additional insight here. I’m happy to help where I can. If you are still looking for guidance, please click on the contact tab on this website and fill out a contact form with a description of what you need help with, or bullet point a quick list of questions. I receive those messages personally, and will reply back to you as soon as possible. Thank you for sharing with me, ~Keri
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Thanks for sharing
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Elly, Thank you for visiting our blog and for your comment, ~Keri
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The fact that people are willing to trust perfect strangers is a truly amazing piece of data and should be motivation enough for every business to make sure that they get positive online reviews. In fact, up to 31% of people are likely to spend more on a business that has positive reviews.
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Hi there, Yes, it is amazing that people trust others they encounter online. I’m NOT surprised they will trust reviews before they trust an advertisement. You are indeed correct with your stat regarding purchase/spending. That number might even rise higher as Ecommerce becomes more popular. Thank you for sharing your thoughts, ~Keri
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Hi Keri! Thanks for the amazing tips. I have multiple e-Commerce stores but I struggle to get traction from Social media unless I run ads. Do you have a way to increase my traction organically on social media?
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John, Thank you for your kind words and for sharing your personal situation. Social media ads can help grow your brand awareness and potential sales. Especially if you have a plan to engage new customers attracted. Now that the social networks are more developed, there’s “no free lunch,” per se. You can still get organic traction on the social networks. It really depends on: * Your niche * Which social networks * Actual goals From there, it is easier to say what to do to maximize organic reach. One thing that works every time: Social response. Since that takes a lot of attention, sometimes ads managers or entrepreneurs cannot spend the time required. So, outsourcing to a social media manager like our team is a cost-effective option. If you have a hub and spoke online marketing model, that is ideal. Hope that helps! Thanks for your comment, ~Keri
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I wish I had known this before I started my E-Commerce business. Now struggling with sales and shifted to being officially unemployed by next week!
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Hi there, Sorry to hear you are struggling with ecommerce sales. Hope you can formulate a better strategy before it is too late. If we can help with the strategy and helping a team execute it, please feel free to reach out to us via the Contact tab on this site. In the mean time, I am glad you found this article helpful. Thanks for sharing your thoughts, ~Keri
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I agree with you that it’s imperative to build a site which is mobile friendly
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Hi there, Thank you for your comment! Please read more of our articles in which you will find great information on business growth and mobile entrepreneurs. Thank you for taking the time to read this article and sharing your contribution. Makena at Idea Girl Media
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Thanks for Information about social-media eCommerce entrepreneurs. Your Article is impressive and very informative. I am now regular visitor of your website and bookmarked it
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Olá, o e-commerce veio para revolucionar a forma como vendemos, compramos, pois acabou sendo uma comodidade ao cliente que prefere fazer a compra em casa ao invés de ir pegar fila no trânsito para poder comprar na loja física. e para esse mundo novo precisamos de profissionais qualificados e realmente saber passar por todas as etapas que o ciclo do e-commerce nos concede. E por fim assim como você eu acredito que temos que amar o que fazemos.
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Tamara, Your words in English: Hello, e-commerce has come to revolutionize the way we sell, we buy, as it ended up being a convenience to the customer who prefers to buy at home instead of going to queue in traffic to be able to buy at the physical store. and for this new world we need qualified professionals and really know how to go through all the steps that the e-commerce cycle gives us. And finally, just like you, I believe we have to love what we do. My reply: E-commerce has indeed changed the way we buy, sell and live our lives. It has also changed the way brands relate to their customers and vice versa. Implementing a good online shopping experience for target markets does require a specific skill set, as well as a GOOD marketing strategy for success from start to finish. When we love what we do everyone wins, as you imply. Thanks for your comment! ~Keri My words in Portuguese: O comércio eletrônico realmente mudou a maneira como compramos, vendemos e vivemos nossas vidas. Também mudou a forma como as marcas se relacionam com seus clientes e vice-versa. Implementar uma boa experiência de compra online para mercados-alvo requer um conjunto de habilidades específicas, bem como uma BOA estratégia de marketing para o sucesso do início ao fim. Quando amamos o que fazemos, todos ganham, como você sugere. Obrigado por seu comentário! ~Keri
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Tamara, Thank you for your kind words, and for sharing your thoughts regarding this article. I’m glad you feel this post is informative and helpful, and that you bookmarked it – Thanks! Please do stop back, as we update the blog frequently with information for business owners, marketing managers, mobile entrepreneurs and social media enthusiasts. ~Keri
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