Four Ways To Ensure Your Website Stays Relevant

With all the online options out there, you might ask: Are websites still relevant? The answer: Yes! Because you control ALL the decisions to represent your brand. Here's how your website STAYS relevant...

You've already decided to own your online real estate. Now discover how your website stays relevant.

When looking to take your business online, it’s not just a case of sticking your name and logo onto a website and hoping for the best.

If you look at all of the big brands around the world, you’ll notice that their websites and social media accounts are all meticulously composed and made into the perfect possible online hubs. Your startup cannot and will not compete with them if you take an amateur approach. 

When people navigate to your website and attempt to learn more about you and your business brand, they expect a favorable experience. A lot of judgment happens online in this day and age, so must make a great first impression. You have a mere three seconds to do it!

It sounds a little harsh, but it’s a fact. Whenever you go online and research a company’s website, you want to easily find what you're looking for, right? Well, that’s a two-way street.

If you’re looking for some simple tips that will help you in the pursuit of a marvelous website and online presence, we have them. Here are four ways to ensure your website stays relevant.

Use Optimal Formatting  

If you utilize the right software, then the entire job is so much easier!

Many small business owners use WordPress to create their website. It is logical, as it is highly customizable and there are many resources for guidance.

You could also create DNN websites. That is also a great method. Collaborating with those who know what they’re doing makes the whole process simpler for you and lets you focus on developing other areas of your business.

Embrace White Space

When you create a website, it’s so easy to want to throw everything you have on the front page. You want people to know that you know what you’re talking about and that your business is exceptional.

However, the opposite approach should be taken, because being immediately bombarded with information is overwhelming and difficult to process viewing it online.

How long do users stay on web pages? As long as you "edutain" them to do so. Part of that is presenting an appealing arrangement of details. The rest is being delightfully informational.

Your Website Stays Relevant With The KISS Method

Stick to your brand with a solid, simple design. Then, stay on-brand with your design and brand colors.

You do not necessarily need to keep the same design until the end of time. Changing things up actually entices your loyal customers to keep coming back. If done correctly.

Big moves and illogical themes and color pallets could make visitors feel they’ve come to the wrong website. That harms your brand and your bottom line. If they see your colors and notice your website has entirely new ones, then that’s going to make them feel uneasy. It just looks a little amateurish, too.

Keeping the design and values of your brand consistent throughout the entire lifespan is to your advantage. Remember, customers should feel that they have reached your online HQ no matter where they find you online.

Keep it simple, and you’ll impress those who visit. Which helps your bottom line.

Opt For Speedy Load Time

In web design and development, page speed matters. Nobody wants to click on a link and wait twenty seconds for the page to load. They likely click away after 3-5 seconds.

Test your site to see if it loads quickly. If it takes a while, then you probably need to work with a website developer to adjust features and optimize the website architecture.