Do you really need to peddle your goods and services online? Short answer: YES. Many people are staying indoors, so the only way to reach them is to go where they are -- going digital. Find out why your business needs social media done right...
Social Media Done Right: Four Steps All Brands Should Take
Whether you run a small business as a side hustle or lead a larger business, having a social media presence should be part of your company’s marketing strategy. Over three billion people around the world use social media each month. That means your brand needs to engage with them on the major platforms.
Engaging on social media will help you and your business connect with your existing and future customers. This activity also allows you improve your brand awareness and boost important sales by running successful social media campaigns.
Tip: The best time to start this social media journey is now. Every brand is new to social media marketing at first, and they all start with zero fans or followers. Simply put: You have to start somewhere.
Most social media users are habitual scrollers. They will log on and scroll the pages of social media daily, or numerous times per day. In turn, they are regularly introduced to new brands.
On social platforms, your company will compete for attention. Here's why your business needs social media done right.
Be Seen
If people don’t know about you and your business, they will not be your customers. Social media will broaden your audience and potential customer base through word-of-mouth marketing offered via online social platforms.
The best way to help your business be seen above the thousands of others out there is by generating content:
- Make it original
- Link back to your products
- Be consistent with your branding
And make it appealing to your target markets.
Build Reliability
People are not sold on a general web page. They want to see more. That is why they tend to research companies they may purchase from on social media.
An example:
Let's say you're looking for an attorney or law firm and you live in Colorado. You might search on Facebook for nearby options. Your query might bring up a page for Boulder Legal Group and a couple of others. Because you find a content-rich page for BLG, you feel comfortable reaching out to them because they've offered social proof of positive reputation and reliability.
The same could be true for your brand. Great, high-quality content gives the online impression that your business is:
- Trustworthy
- Knowledgeable
- Approachable
It allows customers to begin an experience with your brand, and if done correctly, a direct way to communicate with your team.
Let Your Brand Voice Shine
Customers love supporting businesses, big or small, when they can get behind them and what they stand for. This does not mean you need to be corporate. It’s actually the opposite that attracts customers via social networking.
You want your brand’s personality to shine through. Whether that is serious and informational or being a little cheeky or funny, develop your own brand voice. As long as it is not rude, it will help you stand out. People will then connect, and support your brand.
Social Media Done Right Encourages Engagement
A simple post can go a long way. It can generate:
- Likes
- Comments
- Shares
One great social media post can start a conversation and allow customers to interact with one and other as a community.
When you give your brand a human quality and take time to engage, you will build brand loyalty and customer relationships. Companies that use social media marketing effectively also engage by sharing:
- Company event photos
- Branded images
- Videos
- Polls
- Q&As
- Customer reviews
And even snippets of behind-the-scenes activities.
18 Replies
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nice post. keep up the good work
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Mark, Glad you like this post about best practices with social media management. Thank you for your kind words, ~Keri
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Thank you so much for this amazing guide!It is very rare to see so much valuable content and actionable tips all in the same post
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Farjana, Always happy to share helpful information about social media for business. Happy you like this article and find the tips resourceful. Feel free to share. 🙂 Thank you for sharing your thoughts, ~Keri
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This is something that I think some older companies that were started before the internet boom and the introduction of social media struggle with. They are set in their ways of how things used to be before the internet and don’t always see the value or long term benefit, but times have changed. Technology can be a great asset to your business and brand if you use it correctly.
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Connie, You are correct that some older companies are ignoring current trends and technologies to their own detriment. At the same time, brands that value their long-term existence have generously invested in social media and the related online marketing strategies that will take them far. Technology is a wonderful brand asset if adopted appropriately, as you suggest. 🙂 Thank you for sharing your thoughts, ~Keri
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This is very useful for me, I got some vital point regarding this social media marketing which would be really beneficial for me to boost my business. Yes, I totally agree with you, Social media marketing plays a great role for any organization to grow their business. Thanks for sharing such quality information regarding this social media marketing!
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Imran, Glad you feel this article on social media marketing is helpful and resourceful. You said it, social media can play a big role in growing small businesses! Happy you were able to capitalize on some of the tips here. Thank you for your kind words, and for sharing your thoughts, ~Keri
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Thanks for this informative and detailed article! It helped me understand the power of social media for the growth of businesses. You have explained all the points really well.
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Raul, Glad you like this article on social media for business growth. Happy to know you feel this is a good resource for social media tips. Thank you for your kind words, ~Keri
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Nice article! Really informative and helpful for a digital marketer.
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Hi there, Glad you like this article about social media and doing it well. Happy you feel it is helpful for digital marketers. Thank you for your kind words, ~Keri
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really very informative articles. and the writer was so experienced. it is true that social media on of the best free traffic source.
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Yousuf, Glad you like this article about social media for business. We make special effort to be sure our articles provide value on the topic and title. Social media can be a very good tool for driving traffic to website, if the strategy is implemented correctly. Thank you for your kind words and for sharing your thoughts, ~Keri
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I was not sure whether I should devote time to social media for my website. Post-reading your article, I think that I should be active on social sites as they can help me in enhancing my brand’s online presence. Keep posting more such amazing blogs.
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Bony, For most businesses, having a social media presence is essential. It humanizes your brand and allows you to nurture relationships with customers and potential customers. In turn, this eventually increases sales. We update the blog frequently with similar insights, so I hope you will visit again. Thank you for sharing your thoughts, ~Keri
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Thanks for the useful information. It really helped me in understanding the SEO concepts.
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Mahbubur, Happy you found this article helpful. Social media is important just as SEO is too. The two can work hand in hand with the right strategy. Thank you for sharing your thoughts, ~Keri
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