You've heard business success stories that make anyone want to be an entrepreneur. And you work hard to emulate, right? Many struggle to hurdle effects of the global pandemic. Here are 3 ways to make it easier...
3 Steps To Business Success During And After COVID-19
The pandemic has changed businesses in all sorts of ways. Not every business has pulled through the difficulties. So, if your company is still afloat, congratulations!
However, it’s important to be aware that the turbulent times haven’t come to an end quite yet. You’re still going to have to put in effort to make sure that your business stays solvent until governments decrease regulations or there is a Coronavirus vaccine.
In this article we discuss three areas of your business you really need to focus on. Let's look closer at anchoring your business success through the Coronavirus pandemic.
COVID-19 Safety Measures
The first area to invest in is in-house virus safety. Making sure that your business remains "COVID-free" is undoubtedly less expensive. But also ensures that your staff and customers are safe and feel safe. This important ethically, and will also give people confidence to engage and shop with you.
Some Coronavirus safety measures should include:
- Hand sanitizer
- Social distancing floor stickers
- Protective barriers
- Face masks for on-site staff
- Daily disinfecting protocols for staff
A contracted sanitizing team for bigger jobs and periodic complete cleanings may be wise for brick and mortar businesses.
Team Building Programs
If your business is operating on a remote basis due to the pandemic, you’re going to need to keep your team engaged and motivated. Working from home and not seeing colleagues face-to-face can be an interesting change to deal with. You could find that team spirit declines.
Team morale and communication really is essential for business success. This is the pathway for everyone to work together and work getting done. It is more than worth investing in virtual team building to ensure everyone feels connected, positive and optimistic.
There are so many different team building activities you can try:
- Challenges
- Games
- Simple chatting
- Non-profit partnership initiatives
Check-in with your team regularly to see everyone is getting along. Thoroughly research any consultant you might contract to lead these activities.
Marketing Campaigns For Business Success
It could be you may be looking to cut costs. But you should continue to invest in your marketing department and marketing campaigns. They help you keep your positive brand exposure and encourage people to spend their disposable income with your company. Even during hard times.
Marketing exposes your brand to people, exposes your products to people, creates desire around what you’re selling and ultimately seals the deal. So, continue marketing and focus on these elements:
- SEO services
- PPC advertising
- Email marketing campaigns
- Social media marketing campaigns
- Social media influencer collaborations
- Competitions and giveaways
Staying active with each of these areas will help pull your business through the pandemic. Even if things are difficult, eventually this too shall pass.
Business success tip: Track efforts and watch for gradual benefits for your company.
15 Replies
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Main beneficiary is relevance-seeking politicians (government) and attention-seeking media
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Katelyn, I can see where politicians and the government receive some benefit if people and businesses take COVID-19 safety precautions. However, I don’t see how team building programs and marketing campaigns for individual businesses impact those sources either way from a big-picture view. This article was published to be a resource for small business owners during the pandemic as tips so they can improve their situations. Thank you for sharing your thoughts, ~Keri
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Covid has completely changed the way we work, especially the remote working which was an exception earlier has become a norm of sorts. People are actually loving working remotely from the comfort of their homes. I am sure new strategies and policies will evolve in the future to manage such remote teams.
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John, I agree that changes have come to the workforce. However, some people like myself have been working from home successfully since before it was “Covid-cool.” 😉 Ironically, the majority of companies and business owners did not trust that a remote workforce could work. The global pandemic has proven this idea wrong, thankfully. There probably will be more remote teams developing for large companies and all types of companies now. Which, I think is healthy for society. We will find new ways to exist and prosper, as you suggest. Thank you for sharing your thoughts! ~Keri
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No doubt the current pandemic has been brought changes almost everywhere especially on the business side. Thanks for sharing these valuable tips. I found these tips very valuable for my business.
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Hi there, I agree! There is one thing that is consistent: There will always be change. 🙂 Glad you found this article helpful. Thank you for sharing your thoughts, ~Keri
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It’s good to know that this article promotes doing safety measures such as putting social distancing floor stickers and using sanitizer in the workplace at all times. I know that some jobs can’t stop their operations but I also think that they shouldn’t compromise their own health. It might be better if every establishment would require temperature screening first before letting any employee in.
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Team building for the win! Keeping morale up on the backend during such times is definitely how you set yourself up for success! Thanks for this awesome article.
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Elizabeth, Team building is an important component of management that has soooo many advantages! Focusing on that during times of recession and challenge is a good strategy, as you imply. Glad you liked this article. Thanks for sharing your thoughts, ~Keri
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Masks lobby and homes lobbies, then Amazon, and all digital industry. Those are the main beneficients. They’ve staged all that.
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Amber, There is no doubt there was jockeying in our country capitols! Hopefully we’ve provided some insight business owners can use to rise above this terrible ordeal. 🙂 Thanks for sharing your thoughts, ~Keri
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These tips are certainly helpful if you want to run a successful business.
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Amy, Glad you thought the tips and this article were helpful to you. Thank you for your comment, ~Keri
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Yeah as the time would come, there are alot of stuff that was remain paused would renew I think these tips would come in handy, thanks for sharing…
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Lee, Glad you feel these tips will be helpful to you. Hope all goes well for you there. Thanks for your comment, ~Keri
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By Katelyn Seng on