Are you launching a startup? Promoting a new product or service? Perhaps you are going to present or have an exhibit at an industry conference. You may be looking at promotional products ideas. Here are four considerations before choosing...
4 Reasons Promotional Products May Be The Best Way To Build Brand Awareness
If you're searching for ways to grow your brand, promotional products may be just what you need. The right promotional products can skyrocket sales in your business.
You may be wondering exactly how you can go about finding the right branded giveaways for your customers and potential customers. There are probably several considerations to make:
- Will the item be used long-term or short-term?
- Will the branded pieces promote a product or a service?
- Will they be handed out at an event or conference?
- What target market are you hoping to attract or please with the branded materials?
All questions to answer first before proceeding.
Still need guidance? Here's how unique promotional products help grow your business.
Why They Work
Corporate promotional products can go a long way in making your products and services more recognizable to new customers. When you give a promotional item to your current customers you are letting them know how much you value their support.
Depending on the item you give away, you may get free word-of-mouth advertising every time your customers:
- Use the product
- Carry the product
- Wear the product
And mention the item. People may even ask them about your services when they see them with your promotional products.
This is a great way for you to keep your products and services top of mind with your current customers and potential customers as well.
The Best Promotional Products
Finding the right promotional product is the first thing you need to do to give your customers something they will value. Most companies give away:
- T-shirts
- Mugs
- Pens
- Tote bags
They are popular and usually successful as part of the marketing strategy.
Of course, there are many other types of promotional items. The key to making the right choice is to prioritize something useful to your intended customer.
Once they receive an item useful to them they will use it and show others. This is why the items mentioned are so popular. Promo items can bear your logo and any catchy slogan you want with the purpose of gaining attention.
Note: A brand looking to set themselves apart from the rest would consider innovative custom promotional products that are different from the typical mainstream choices.
Choosing Your Product
Choosing your product might be a challenge. There are so many things to choose from, and it can be overwhelming. You need to sit down with your marketing team if you are a small business. Brainstorm by yourself or with a partner if you are just starting out.
Research what has been successful for businesses similar to yours. Take a look at the products and services you provide. Then decide which promotional items best complement those products and services that will offer new benefit to your target markets.
Every business is different, so select a branded product your customers will both use and appreciate.
Grow Your Business
If you have been on the fence about choosing promotional items you may be wondering exactly how you should go about implementing this strategy in your business. Remember, promotional products help grow your business by increasing brand awareness.
They give you constant and free advertising, so you should choose promotional products are branded and eye-catching. Bonus if it is something that gets people talking!
This is how they will grab the attention of new clients and customers and fuel your lead generation and add to your bottom line.
8 Replies
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I just checked your list of Blog Commenting Sites and found it unique. I’ll surely return to you for more tips and sites that help me. Thanks….. Interesting blog. Please provide more details about it. Thank you. I am waiting for your next article…………..
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Sabbir, Glad you found my blog and took a look at the comments sections to discover the conversations here. We would love to see you here again – we publish similar insights regularly. Thank you for sharing your thoughts, ~Keri
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Such a wonderful post you shared with us! Most people are not aware of these things. Promoting your business and your products is the best way to grow your business but if you don’t know how it can give you negative feedback. The tips you mentioned above are very relevant and necessary for all businesses.
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Jerry, Glad you like this post on promotional products as a tool for business growth. Happy you feel it is necessary for other business leaders! As you suggest, promoting a business as well as products and services they offer is important. A solid marketing strategy is imperative for the growth and existence of all businesses. Thank you for sharing your thoughts, ~Keri
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One of the most common ways your business is going to grow with an eye-catching promotional product is through word-of-mouth advertisement. A large portion of the population are potential followers of online businesses so this is where things can really snowball for your company/business. There’s a lot of companies out there who think that they are providing their consumers with everything good about shopping a store, shopping online but do not realize the truth behind its effectiveness. These marketing strategies are very effective at creating awareness within their target audience while establishing quality relationships and developing an ongoing relationship with them. And, that comes in handy for all kinds of business owners such as restaurants and retail establishments. However, these services have to keep up with time and trends of today’s customers’ demands, to stay ahead of the rest. Thusly a few things are important that you should know in order to ensure that your brand stays relevant to your consumers and customers throughout the years. First off make sure to design the ideal product especially if the size/style, shape and color is a little different from what the majority is getting. It will give yourself some room to create exclusivity while keeping everything in the best condition. You can get very creative by combining these concepts together as well….
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Erik, You make a lot of interesting points. I appreciate your effort to add value to this article about promotional products and growing business through marketing strategy. Thank you for sharing your thoughts, ~Keri
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I love this article! As a provider a promotional products, one thing we advise all of our clients to do is invest in things people will actually use. Getting 200 cheap shirts that will end up as rags, won’t do a business nearly as good as getting half as many that are of good quality and people will actually wear.
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JD, Glad you like this article about growing a business with promotional products. I couldn’t agree with you more! Thank you for your kind words, and for visiting my blog. Hope to see you here again. 🙂 ~Keri
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