You may have already figured out how to advertise your business on Facebook. If your results were optimal, you absolutely want to capitalize on other avenues. Here are five additional ways to attract new customers...
Perhaps it’s time to think outside the box and look for new ways to advertise your business?
Is your website up to snuff and your blog full of information, but you’re still not getting the online conversions or patron foot traffic? Good news! Promotion doesn't have to be costly...
Try other mediums, or consider how to promote your business in the community ... get local. While SEO and social media are fundamental, there are a few other lanes you can try.
Be creative - Consider many small business advertising ideas before settling on a final strategy. Five savvy ways to advertise your business are outlined for you below.
Email Marketing
Email marketing is fast, effective, and easy to set up. You can use automated emails to immediately contact your database. You can also track and understand exactly how your email marketing software is doing, and each subscriber’s response.
Using an email marketing platform allows you to measure your marketing strategy and helps you determine best actions for the future. More details from a list resource: best email marketing services in 2020.
Radio Spots
Radio advertising is another way to promote your business. Look into examples such as Pandora advertising. Users are exposed to ads as they listen to their own private station.
Free stations often advertise, and that is your opportunity. Most listeners are using a smartphone or similar device, so visual and mobile ads are also possible through this type of platform.
Pay Per Click (PPC)
With PPC, advertisers pay each time their ad is clicked online. When an ad is clicked, the potential consumer is sent directly to your website. You’re essentially buying visits to your website in exchange for the possibility of a sale.
PPC is interestingly effective, as you only pay once your ad has been clicked. In other words, there’s already an interest in your business. PPC effectively turns these clicks into leads with the right online marketing strategy.
Google Ads is the most developed PPC platform.
Advertise Your Business By Sponsoring An Event
Why not get involved in an event in the local community?
Consider sponsoring a highly attended festival or a state fair to increase brand awareness. The right event attracts highly interested customers.
Linking your business to a humanitarian cause can also help raise positive attention. Think of affiliating yourself with a local charity or non-profit.
Don’t forget to:
- Post on social media
- Optimize use of video coverage on your website
- Engage your followers and potential customers through email
Here are more tips on how to choose an event to sponsor.
Where To Advertise? Local Publications!
Smart marketers know optimizing local search is smart. So, how to promote your business locally?
Find local publications that appeal to your target demographic. Buy ad space or publish an article with them -- whether online or in print.
Think of the kind of stories the local publication usually runs. Identify an interesting angle that would appeal to their readers. The next step is getting buy-in from a journalist and staff.
To capture a journalist’s interest, your business needs to be involved in something interesting. This could be:
- Hosting an event
- Raising money for charity
- Launching something new
Keep people interested in what’s been going on with your business lately. But keep the main focus on how your organization provides value to the community and your customers.
Check out this ultimate guide to advertising to give you ideas.
42 Replies
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I have checked your website so thanks for sharing with us more informative information.
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Thomas, Thank you for visiting my website, and for checking out this article on business advertising. We are always happy to share helpful information, and we update the blog frequently with similar insights. Hope we’ll see you here again soon. Thanks for sharing your thoughts, ~Keri
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Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet.Digital marketing is the mainly about selling products and services through different social channels such as social media advertisement, SEO, E-mail, and various mobile apps. Its a both way marketing i.e., online and offline both using different strategies
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Johnny, You make several good points. Thank you for adding value to our article about savvy ways to advertise a business. ~Keri
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On the day of an event, a good event manager is always the first to arrive and last to leave managing all the work loads and work assigned to a particular.During any events the most important part is planning and management.
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Johnny, You make some good points about good managers and management techniques. Planning is absolutely important. Follow-up is the most important step. Thanks for sharing your thoughts, ~Keri
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Thank you for writing this blog it helps me a lot. I usually follow your website for digital marketing updates. you provide good info about content marketing, advertising, and branding.
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Jenny, Glad you found this article on business advertising helpful. We do work to be a resource for digital marketing, content marketing, advertising and branding. They all fit together under the marketing strategy umbrella. 🙂 Thank you for sharing your thoughts, ~Keri
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The way to scrounging up more business in the drawn out when you have a site is to get onto the primary page of a web index like Google. This is the place where an Egghead comes in; we will get you there.
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Jenn, It looks like you are suggesting that a long-term strategy should be to get the business Home Page onto the first page Google search results. This is a very good goal, and one achieved through a good SEO strategy. There are some generations actively using the Internet that consider an egghead a less than optimal source for help. You must mean to recommend business owners and marketing managers that wish to improve their SEO and search rankings to consult a qualified marketing consultant. 😉 ~Keri
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thank you so much sis. Actually, the problem of getting new customers is one that many entrepreneurs have and your article is very helpful as it explains the basics of advertising in no small way
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You’re welcome, Bro! Glad you feel this article is helpful for entrepreneurs and marketing managers working on attracting new customers. Thanks for your comment, ~Keri
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Good work keeps it up.
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Ivan, Thank you for your kind words. Hope this article was helpful to you regarding business advertising. 🙂 ~Keri
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Hi Keri! when I read your article it, caught my mind, and I am amazed at the points you have mentioned in your blog. Generally, when we talked about content marketing, we missed lots of points especially through email marketing, and advertise the business through these techniques also.
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Kathleen, Thank you for your kind words. Marketing is a big umbrella – under it several different types: social media, email, mobile, traditional, print, direct, digital, influencer, etc. It is very hard to be all-inclusive at all times. When it comes to advertising, it is much the same … so many options available. Glad you felt this article is helpful, and that you liked it. Thanks for sharing your thoughts, ~Keri
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Really loved this article. Very much understand that this tips from highly expert. Hope this might be helpful for getting success in my start up.
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Jenifer, Thank you for your kind words. Glad you liked this article and found it helpful toward your startup pursuits. Best wishes, ~Keri
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Great article! Our firm often uses all of these marketing strategies. Our clients really do see results from them. Enjoyed the content.
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Chantal, Glad you like this article! Terrific that you are seeing success from these strategies. Continued success to you… Thanks for your comment, ~Keri
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Chantal, Glad you liked this article, and that you are seeing some success from these strategies. Keep doing great things! Thanks for your comment, ~Keri
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This is actually pretty helpful advice. I will try to incorporate all of this into my first ad campaign. I’ll post a reply to myself with the effectiveness after running it for a month or two
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Kryptolight, Glad that this has been helpful and all the best with the ad campaign. Thank you for your kind words. Makena at Idea Girl Media
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Hi Author, I was pretty pleased to discover this website. I want to to thank you for your time just for this fantastic read!
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Hello Akhi, Happy you discovered this website as well! I appreciate your kind words, and am glad you found this read worth your while. Thank you for sharing your thoughts, ~Keri
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best tips on business advertisement. Really very helpful post, just loved to read this blog.
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Thanks for sharing, It’s very informative for me, I really enjoy this content.
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Elly, Glad you liked this post and found the details helpful. Thanks for sharing your thoughts, ~Keri
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This article is well written and very informative. I really like this site because it offers loads of information to its followers.
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Mila, Glad you liked this article and found it helpful. Happy to know you like this website and blog. We update the blog frequently with insights for business owners, marketing managers, mobile entrepreneurs and social media enthusiasts. I hope you’ll visit again. Thanks for your nice comment, ~Keri
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Thank you for sharing your experiences through this article. This is really commendable.
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Jasen, Always happy to share experience that can be helpful to others! Thank you for your kind words and for sharing your thoughts, ~Keri
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I find email marketing can work well if you have a good contact list who know you or have worked with you. There’s nothing more annoying than email signup pop ups every 30 seconds on websites. Thanks for sharing, great tips.
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Andrew, We agree on these points! 🙂 Thank you for sharing your thoughts, ~Keri
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Thanks for sharing this article.
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Hi there, Happy to share insights about marketing, advertising, and growing your business. We aim to be a resource for business owners, entrepreneurs, marketing managers and startups. Thank you for visiting the blog, and for sharing your thoughts, ~Keri
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It is great blog post. Helpful and informative tips. I like it. Thanks for sharing these information with us.
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Hi there, Glad you liked this article and found it helpful. I appreciate your kind words. We update the blog frequently with similar insights meant for business owners, business leaders, mobile entrepreneurs, and social media marketing enthusiasts. 🙂 Thanks for your comment, ~Keri
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Hi Keri! Thanks for sharing this 🙂 I hope you can also share some tips on how can I advertise my business for free! But, anyway, this is really helpful!
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Benito, Glad you liked this article! You are more than welcome to search our library of content – You will find tips on “free advertising” under social media, social media marketing, and content marketing. Potentially a few other categories. Please note, nothing is free. We’ll either invest time or money in whatever we do… 😉 Thank you for sharing your thoughts, ~Keri
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Thanks for sharing such huge information. I am searching for an article like this since 4 days and finally, I got this one. thank you so much for this one. when I read your article, I feel you write this article very smoothly and your thoughts are very clear. and the most important, you choose easy words that become the article understandable. thanks again for this amazing article.
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Nilesh, Thank you for your kind words, and your enthusiasm for this article and the topic! Hopefully this gives you the insight you need to be successful with your projects. Please visit again, as we frequently update the blog with similar insights. Thanks for sharing your thoughts! ~Keri
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