The world is more and more visual - Looking to increase brand awareness and revenues quickly? Here are 7 tips to grow your business using YouTube...
A collaborative post with Katherine Lane
Considering ways to grow your business using YouTube? Here, find the how and why...
There is money on YouTube.
Yes, you read that right. All walks of life are now on YouTube.
If you want to show your expertise on a specific topic like driving, basic yoga, cooking, and other amazing things, then there is no better platform to share than on YouTube. A lot of social media influencers have adjusted their social media strategies from mainly website blogging to YouTube vlogging.
In fact, some of these individuals started with just a few followers to now having a million subscribers and earning thousands of dollars a month from ads and sponsors. If you want to attain YouTube stardom in a short amount of time, you need a solid strategy to increase your following.
You can indeed increase YouTube views however, this method must be done systematically for you to reap success in the end.
Many popular videos trend worldwide, yet most of those videos are not for professional use. It is quite difficult to penetrate your target market with the specific purpose of creating videos to promote your product or service.
To increase YouTube views you must showcase your business to attract viewers and to get your ideas across in a fun, interesting, and informative way. So, hard selling is a big no-no in social media marketing.
To increase YouTube views, you also must make your content unique from others. Word of mouth is no longer enough to promote one’s business. Soliciting views is prolific because it helps boost the growth of one’s business.
How does this happen?
If you're wondering how to use YouTube for business marketing, the following tips get you started increasing YouTube views to promote your business. Use the 'S-M-A-R-T-E-R' approach...
7 Tips To Grow Your Business Using YouTube
1. Start
Begin your YouTube journey by watching popular videos. Ask yourself a question: Why does this video hit the market?
Copy the ingredients for a successful video that prevails on the web. Do not forget to fill out your details for your profile on YouTube. It is important that you highlight your contact details and what you can possibly offer to your audience - Both to be informative, but also encourage SEO.
2. Manage
Manage what you have started.
Use the Google Keyword Tool by including keywords in the title, tags, and most importantly, in the description. In short, use keywords to attract a wider viewership.
Be careful in using keywords though so as not to confuse your readers. Make sure that these keywords really speak for the content of your videos.
3. Add the URL in description
To do this, be sure the URL includes the "http://" at the beginning. Encourage people to connect with you and list your social profile links in the description of your videos. The "http://" makes the link clickable and it will instantly direct them to your chosen web pages.
4. Regularity
Consistently post your videos on your social media channels. It is the key to effectively building your YouTube channel. Promote your videos to get more visibility on other social media platforms.
You can also ask your professional contacts to share your videos in their blogs, or better yet, send in emails for better awareness.
5. Try
Try using great images to capture the interest of viewers. In turn, this will lead them to take watch, like, click, and share. Curiosity will encourage people visit your channel. Clever imagery is most likely to capture the attention of viewers, especially if it has relevance and connection to your social ads or other brand videos.
6. Enhance
Use catchy titles to draw target viewers to your video.
If the keyword is affiliate marketing, try an interesting title like: “Affiliate Marketing Is Easy as ABC,” or, “Affiliate Marketing 101.”
Establish your reputation as a reliable video marketer so that people will be looking for your videos, and also find your videos in search.
7. Research
Yes, your videos should be informative and entertaining. At the same time, make sure you deliver what your viewer expects from the title and description, which is how they found your video.
Always be thinking: What can I offer to them?
{S-M-A-R-T-E-R} :)
Why Grow Your Business Using YouTube
YouTube is a very popular website. In fact, it is the second largest search Engine, only behind Google (which owns YouTube).
Whether you are using YouTube videos for business, searching for information, or viewing for entertainment, YouTube offers a good user experience.
Here is a short list of benefits of YouTube marketing:
- Show your product - Some companies cannot demonstrate in-person the features of their products. One way to do that is by showcasing on a promotional video. YouTube also offers a good option for advertising.
- Provide solutions to clients - Address frequently asked questions for clients across the globe. Giving attention to the needs of the clients would surely attract prospects, and then you have a resource library.
- Leverage events or promotions - Telling viewers about events and success stories gives them an idea about the profile of your business in a personal way. YouTube gives you the chance to inform the world that you are serious about your business. Live testimonials from satisfied customers can also be shown to engage viewers.
- Get found on Google - Marketing on YouTube can help you get found in search. YouTube is visited by at least 1 billion people per month. Utilizing this advantage, you are increasing the legitimacy and credibility of your company.
The number of YouTube users continues to grow steadily. Undeniably this search engine is an excellent avenue to promote your business or consultancy.
Summing It Up - Grow Your Business Using YouTube
There are definitely more advantages than disadvantages if you utilize a strategy targeting increased YouTube views. Understand, it is an aggressive marketing method. But you can definitely grow your business using YouTube, and build your business brand.
About The Author
Katherine Lane is a content writer for Buy Real Marketing, focused on YouTube Marketing - How to boost YouTube views. Her expertise allows her to integrate her skills in content writing to help individuals and businesses that are in the YouTube niche. Follow her on Twitter or Google+.
43 Replies
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Love how you presented the idea that YouTube can help businesses showcase products, provide solutions, and reach a global audience.
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Abdul, Glad you like the contents in this article about using YouTube to grow a business. Also happy we agree that YouTube is a great platform to build brand awareness by showcasing products, informing target markets and reaching an international audience. YouTube is the second largest search engine in the world, after all! Thank you for sharing your thoughts, ~Keri
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ou yAbdul, e We do aim to be a resource for business owners and social media marketing enthusiasts. I appreciate your kind words. Thank you for visiting my blog and sharing your thoughts regarding our article on growing business using YouTube, ~Keri
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Awesome article regarding business growth.
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Rebecca, Happy you like this article about growing business with YouTube! Visual content – photo and video – are more important each day, as they receive the most engagement. Video, especially. Thank you for visiting my blog and for sharing your thoughts, ~Keri
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This is such a masterpiece. This a great guide for the ones like me who are planning to start their youtube channel. Thanks for sharing this.
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Hi there, Thank you for visiting my blog and sharing your thoughts. Glad you like this article about starting a YouTube channel and growing the video channel for a business brand. Thanks very much for your kind words! ~Keri
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tips to use the social networking sites to promote my YT Channel!
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Hi there, Looks like you found this article about growing business using YouTube helpful and inspirational. That makes me happy and I hope you will visit the blog again. Thank you for sharing your thoughts, ~Keri
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Great and informative post for business development online.
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Hi there, Happy you liked this article and found it helpful for online business development topics. Thanks for your comment, ~Keri
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Thank you so much for giving this informative and interesting post.
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Varun, Glad you liked this post. Hope you found it helpful regarding YouTube and video marketing. Thanks for your comment, ~Keri
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Nice article. These tips are very helpful and informative to start up business. I’ll be waiting for your next article. Thank you for the sharing.
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Hi there, Startups are in a unique position – We hope to be helpful to those businesses. Please do feel free to stop back at this blog. We update with similar insights often. Thank you for sharing your thoughts, ~Keri
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such a impressive article to read and get to know about start up business
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LucaNormanLeo, Glad you liked this article and found it helpful. Thanks for sharing your thoughts, ~Keri
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Thank you so much for this information. I’m new at trying to grow my business using YouTube, This article provided information on what I did not do. Hopefully soon I can start getting viewers as I correct my mistakes.
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Sharron, Glad you found this article helpful, and that you plan to follow some of the tips to improve your YouTube marketing. 🙂 I appreciate your visiting the blog – Thank you for sharing your thoughts. ~Keri
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impressive article to read and get to know about start up business
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Hassan, Glad you liked this article and found it helpful. Thank you for your comment, ~Keri
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Nice article. These tips are very informative and helpful to start up business. I will be waiting for your next article. Thank you for sharing.
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Hi there, Thank you for your kind words, and for reading our blog. Glad this article is helpful – We will work hard to continue publishing helpful articles into the future. ~Keri
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This is the best & great piece of words. To increase YouTube views, you also must make your content unique from others. Word of mouth is no longer enough to promote one’s business. Soliciting views is prolific because it helps boost the growth of one’s business.
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Jessica, I don’t disagree with anything you’ve said. Though I do believe there are optimal ways to *encourage* views of videos that are of best interest to any business. Thanks for your comment, ~Keri
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At the same time, new technologies are emerging to organize and make sense of this avalanche of data.
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David, You are correct. To respond, we have expanded our topics and categories to cater to new technology and aspects of business. Thank you for your comment. ~Keri
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Data is increasingly cheap and ubiquitous. We are now digitizing analog content that was created over centuries and collecting myriad new types of data from web logs, mobile devices, sensors, instruments, and transactions.
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David, Thank you for sharing your thoughts. Data is meaningless unless we use it. The key to success is looking at data and using it to improve. ~Keri
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At the same time, new technologies are emerging to organize and make sense of this avalanche of data.
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David, It is very important to analyze data so we can better customize our efforts. Also true that there are always new tools and platforms to utilize. Thank you for sharing your thoughts, ~Keri
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This is an awesome article! Keep it up 🙂
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Isabel, Thank you for your kind words. This article is by one of our guest authors, who I am sure also appreciates your comment here. We will work to bring you similar insights into the future! 🙂 ~Keri
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Nice article. Very informative and helpful. Keep posting! I will be waiting for your next article.
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Eadlyn, Thank you for your kind words! Glad you found this article helpful – Video is more important every day. Please feel free to post any questions you have for any article we publish – We appreciate our readers, hope to be resourceful in our approach. Thanks for reading, and for sharing your thoughts, ~Keri
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Awesome article! Keep posting 🙂
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Amelia, Glad you found this article helpful. Thank you for sharing your thoughts… ~Keri
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Very informative ! its useful and informative, Keep Writing!
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Andriyan, Thank you for your kind words, and for sharing your thoughts. Glad you found this article helpful! 🙂 ~Keri
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Great Great tips!! It served as an eye-opener for me to start one, and be diligent in doing a youtube campaign for my business. This is a great share. 🙂
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John, Thank you for your comment, and for your kind words. Glad to hear you have started using video for marketing, and that it seems to be working well for you! 🙂 ~Keri
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It has always been our plan to incorporate vlogging as our online business marketing strategy and I believe youtube is the best way to do it. Apart from google, this platform has always have great viewers which makes it an effective promotional tool aside from blogging. Now, time to execute. Thanks for sharing these tips, indeed very helpful!
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Nancy, Thank you for visiting our blog, and for sharing your thoughts. It is probably true that all business owners have lists of things they intend to do in the future, and it is easy to delay the start. This is the year to start vlogging and implementing video moreso in your online marketing strategy – For sure! Glad you found this article helpful… 🙂 ~Keri
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