Home remodeling companies and Pinterest are a match made in heaven if you know what you're doing. Guest author, Niv Orlian, explains how to correctly navigate Pinterest for home remodeling...
Guest post by Niv Orlian
Could you benefit from tips on Pinterest for home remodeling?
As a modern-day company you probably already realize the value of having a strong social media presence. However, don't forget that engaging your customer base goes beyond the scope of Facebook and Twitter. An often overlooked marketing opportunity, especially when it comes to kitchen remodeling companies, interior design, or landscaping, is Pinterest.
Not familiar with the platform?
It's time to fix that, because your customers most certainly are!
When considering Pinterest for home remodeling -- Everything you should be doing -- There are six important things to consider, outlined below.
Get In On The DIY Revolution
Pinterest has become a huge source of inspiration for millions of everyday people. They're using it to help plan their weddings, children's birthday parties, herb gardens, their new bathrooms, as well as weekend home improvement projects, and DIY home improvement ideas.
Users search the massive archive of “pinnable” ideas, share them with one another, and engage in meaningful discussion.
All the while, they are helping to advertise businesses through word-of- mouth, which as you already know, is the most effective means of getting the word out. So how can your company benefit from a strong Pinterest presence?
Try these steps to tackle Pinterest for home remodeling...
Add The "Pin It" Button To Every Page Of Your Website
You have already put in the work of designing a professional website. This means you have valuable and highly shareable information, along with great pictures which highlight the work you have done.
All you have to do at this point is make this information easy to share on Pinterest boards – and Pinterest has taken “easy” to a whole new level.
You do this by adding the "Pin It” button to your website. After signing up for a Pinterest account, you will have the option of adding this feature to your webpage and your mobile site. Once it is installed, when users mouse over a picture on your website, they will be prompted to pin the content to one of their Pinterest boards.
It will appear on their board with a featured photo, and they will have the chance to add their own comments, or to stick with the meta text you chose for the image.
Cool, huh?
Just like that, you have visitors to your website sharing and advertising your content for you. It's Pinterest for home remodeling magic!
Double Check Your Links Before Allowing Users To Pin
Even though Pinterest boards appear to be made up of images, each image is in fact an active link which will redirect users back to your content. This is why it is so important to make sure that these links are functioning correctly.
Naturally, you will want to make sure that there are no broken or inactive links on any of your boards, but you also want to double check to make sure that each image is linking back to the correct content.
Said another way, a picture of kitchen cabinets should link back to information about kitchen cabinets, not about landscaping. It only takes a second for customers to become disillusioned with your social media presence, so stack the deck in your favor by making sure all of your information is accurate.
Keep in mind, Pinterest, for home remodeling - This is a popular category. Happy followers are much more likely to stick around, and continue sharing and pinning your content.
Hand It Over To An Expert Or Guest Pinner
The most amazing aspect of social media is that it allows companies to come into direct contact with their customers. On Facebook or Twitter, this usually happens in the form of back-and- forth messaging. On Instagram it may happen in the form of sharing or commenting on pictures. Pinterest offers similar interaction, just with different opportunities for engagement.
One great way to engage your customer base is to offer them the opportunity to take over your Pinterest board. You can run contests to see which users create the most unique or interesting boards, or you can open up invitations to guest bloggers to create boards from your content, and to share them on their blog.
It is always a good idea to feature these guest boards on your blog as well, as this increases the visibility even more, and may engage more users to create this valuable guest content.
Pinterest for home remodeling can actually be quite fun. :)
With Pinterest For Home Remodeling, Keep It Interesting And Varied
Yes, the main point of social media marketing is to redirect users back to your content, but unless you are producing massive amounts of new content all the time, you are going to begin repeating yourself and that can quickly get boring for your followers. Not to mention the fact that people can sense when they're being “sold” on something - They don't always like it.
Don't be afraid to branch out and to highlight pins from other users or brands. You can even create boards that are only tangentially related to your business. For instance, an interior designer might create a kitchen countertop gardening board, and a lighting designer might create boards about lamps and chandeliers.
The appeal of Pinterest to its users is the chance for them to be introduced to new and valuable ideas. If they are continually getting good ideas by following your boards, they are more likely to stay engaged with you as a brand.
Not every pin has to link directly back to paid products or services from your site. Instead, focus on keeping your audience interested.
Take Advantage Of Pinterest's Analytics
Pinterest offers businesses access to their analytical data at no charge. When users tap the Pin It button Pinterest will track who is pinning it, which pins are the most popular, which boards are the most popular, and where your pins are winding up.
This is very valuable data offered for free, and you should absolutely take advantage of it even if you are using other analytics software.
By tracking which of your pins are the most visible, you can create new content based on this information. When it comes to Pinterest for home remodeling, play to your strengths, in other words.
Conclusion
Home improvement, home remodeling, design and architecture businesses can reach many more customers and engage them meaningfully by using this amazing social media platform.
If you haven't already checked out Pinterest for yourself, make sure you do soon! You may be missing out.
The above tips should help anyone with Pinterest for home remodeling.
Author Bio
Niv Orlian is an online marketer and the Co-Founder of DO Online Marketing, a Chicago based company that helps local businesses acquire, manage, and retain local customers online. Connect with him on Twitter.
77 Replies
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Hi Keri! Thanks for this tips, it is really an eye opener for me. I never knew that pinterest was that great for business.
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Hi there, Glad you found this article about Pinterest marketing helpful. Pinterest can be a good source of online traffic for marketers that execute their social media marketing strategy well. Hope this puts you on the road to success. Thank you for visiting my blog and sharing your thoughts, ~Keri
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Your insights on utilizing Pinterest for home remodeling are spot-on. It’s true that many companies focus on Facebook and Twitter but overlook the immense marketing potential of Pinterest, especially for industries like kitchen remodeling, interior design, and landscaping.
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Rose, Happy we are on the same page. Yes, Facebook and Twitter are main arteries of the online social landscape, but they are not the only social networks. Pinterest is quite visual and offers huge advantage to any business that needs visual social proof. Such as interior designers, home builders, and even industrial clean-up companies. Thank you for sharing your thoughts about our tips here about Pinterest Marketing! ~Keri
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Excellent tips! It has been famously said that a picture speaks a thousand words and for home renovation businesses a viral picture on social media is worth a million words.
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Seth, I couldn’t agree more! Thank you for sharing your thoughts, ~Keri
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Model homes and houses displayed in home shows are often furnished to give you ideas for using the space. You may also ask a builder to see unfurnished homes.
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Yes. These same spaces are ideal for posting to Pinterest and Instagram as ways of showing potential customers what you can do as a home remodeling professional. Thank you for sharing your thoughts, ~Keri
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Home repairs are very important to be fixed right away before it gets worse and more expensive.
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Hi there, You make a good point. In turn, many would need to call on repair contractors for home repair, home improvement and remodeling, depending on the situation. Which is why we felt it important to allow our guest author to publish an article about home remodeling professionals promoting themselves on Pinterest so they can gain brand awareness. 🙂 Thank you for your comment, ~Keri
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If building with sustainable materials is a priority, make sure you choose the right materials for your climate and setting.
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Hi there, You make a good point. Thank you for adding value to this article. ~Keri
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If you have glass windows get good quality ones that are more durable as it can give protection properly and still look good.
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Hi there, You make a good recommendation for those looking for remodeling tips. For builders and contractors looking for ways to effectively promote their business, they should share details about their fine work! This article discusses using Pinterest. Instagram is also a good platform to share mini-portfolios of remodeling projects. Thanks for your comment, ~Keri
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Building a home takes longer but you can be sure of the quality of work done if you are there to watch over it and hire proper contractors for it.
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Hi there, You make good points. We recommend builders take photos and videos of the building progress and post them to platforms like Pinterest and Instagram so future potential customers can see examples of their work. Testimonials are important. And so are images of that can act as a portfolio of contractors’ body of work. Thanks for sharing your thoughts, ~Keri
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thank you, sir, for sharing this information. I’m just started renovating my house.
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Ryan, Hopefully this article on using Pinterest to help with home remodeling will prove helpful for you. Keep us posted. We’re happy to see you here at our female-managed blog for our female-owned company. 🙂 Thank you for your comment, ~Keri
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amazing article! thanks for sharing
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Hi there, Glad you like this article about Pinterest for Home Remodeling. 🙂 Thank you for sharing your thoughts, ~Keri
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Hello! Much obliged to you for the article, I like your thought a lot of I am likewise searching for home improvement thoughts and presently I will adhere to your guidelines, much appreciated for sharing
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Marten, I’m glad you like this article, and the way the insights about social media for home improvement are presented. Always happy to share – Please feel free to visit again. 🙂 Thank you for sharing your thoughts, ~Keri
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Hi there! Thanks for sharing these useful tips! So glad I stopped by your blog ?
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Hi there, We’re glad you stopped by this blog too! Glad you found the Pinterest tips for home remodeling helpful. Thank you for your kind words, ~Keri
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some great tips here to follow, however i have beef with pintress… the images are so small and they always want you to sign up which really bugs me
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Hi there, Glad you found some good Pinterest tips in this article! Regarding your concern, I’ve never had that experience with Pinterest. The images are usually large and rich in presentation. Perhaps you need to check your device settings. Also, if you are using Pinterest, it is a good idea to sign in so your user experience is uninterrupted by their encouragement to sign in or sign up. Hope that helps. Thanks for sharing your thoughts, ~Keri
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A home addition jobs and renovations will surely make your current living conditions more favorable. People do not easily notice that some areas of the house need improvement.
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Hi there, What you say is true. We’re glad our guest author shared ideas for contractors doing home improvement work for people that value keeping the house loved and livable. 🙂 Thanks for your comment, ~Keri
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Hey , I just like the information whatever you had shared ! Its really helpful !
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Smith, We are glad to know that the information we presented helped you in your journey to Pinterest. Feel free to use the tips provided to assess your current marketing strategy. We thank you for trusting us with your marketing needs. Talk to you soon! ~Jayne
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Hey Keri, love the post. We’re looking to improve our social media presence for our HVAC company and your site has been a lot of help. You’re the best!
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Hi there, Happy to know you like this post and that it will be helpful with social media marketing efforts for your HVAC business! Always happy to help. We update the blog often with insights for business owners and marketing managers. Thank you for your kind words, ~Keri
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Your suggestion is very informative ,keep going. people also will get better something from your nice step by step explanation.
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Jesse, Glad you feel this article is helpful and puts ideas in an easily understandable format. Our guest author did a great job! Thank you for sharing your thoughts, ~Keri
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We take care of a lot of ventilation work for remodelers. This info is very valuable for any homeowner looking to make improvements.
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Dale, Glad you feel this article is helpful for homeowners looking to make improvements. We are also hoping this post will be resourceful for contractors looking for social media tips to promote their business. 😉 Thank you for sharing your thoughts, ~Keri
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Some home renovation projects just can’t be put off. Electrical problems, roof leaks, or a crack in the foundation are some problems that must be taken care of to keep your family safe and prevent catastrophic or total loss of the home.
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Hi there, You’re right – some things can’t be put off. Remodeling can be for cosmetic improvements, or out of necessity. Contractors using social media can use Pinterest to show off great projects to let their target markets know what they do and where. 🙂 Thanks for your comment, ~Keri
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I’ll definitely check it out! Thank you for the advice!
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Hi there, Glad you liked this article – Best wishes in your pursuits. Thanks for sharing your thoughts, ~Keri
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This is a really great content, I can see how detailed you have gone through and explained about construction management blog. I love this article, thanks for producing such great contents. I love your posts always.
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Hi there, Thank you for your kind words. We aim to provide good resource for business owners, marketing managers and mobile entrepreneurs. Glad you liked this article and some of our others. 🙂 Thanks for your comment, ~Keri
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The step-by-step guideline was awesome, Keri. Keep up the excellent work.
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Fabian, Glad you felt our guest author presented a helpful, detailed guide on using Pinterest for Home Remodeling. We think he did a great job too! Thanks for sharing your thoughts, ~Keri
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It was really worth reading. I found a lot of amazing ideas. Thanks for sharing.
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Andrew, Glad you liked this article and found it worth your time. Also happy you found ideas to help you with your pursuits. Thank you for your comment, ~Keri
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Thank you for this information I have a lot of ideas about how to decorate my house. I appreciate your article please visit us thank you.
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Hi there, Always happy to share details that can help others. Glad you liked this article and found tips that will benefit your personal situation. Thanks for sharing your thoughts, ~Keri
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This is one of the most useful home remodeling article I have ever read. I came to know a lot of information regarding home remodeling. Thank so much for sharing.
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Hi there, Glad you found this article helpful for remodeling! Our goal with this article was to offer tips on social media marketers for remodelers. 🙂 Thanks for sharing your thoughts, ~Keri
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All the ideas are brilliant. Happy to know that it can be done like this. Thank you for sharing some tips.
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Dan, It is always nice to know people appreciate our articles and can use the tips and suggestions published within. Thank you for sharing your thoughts, ~Keri
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Hello, Thank you so much for sharing this amazing information and it is very helpful for me especially on Pinterest. keep it up. Keep it up:)
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Hello Mr. Cleaner, Glad you found this article about Pinterest helpful. I’m sure our guest author also appreciates your enthusiastic words. Thank you for sharing your thoughts, ~Keri
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I am so happy I found your blog and I absolutely love your information about pinterest for home remodeling. I liked and it is wonderful to know about so many things that are useful for all of us! Thanks a lot for this amazing blog!!
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Hi there, We’re glad you found our blog too! Happy you like the article and find it helpful regarding Pinterest and home remodeling. I’m sure our guest author also appreciates your kind words. Thanks for sharing your thoughts, ~Keri
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So that’s how they choose interior colors! It’s always been a mystery for me.
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Hi there, We all learn something new every day – Happy to know you found this article helpful. Thanks for sharing your thoughts, ~Keri
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I know that a lot of people use Pinterest to redecorate and/or remodel their flats, condos, and homes. Beginning a remodel project are often tricky. You recognize you’ll do something that’s created specifically for you. With Pinterest, the homeowner has the chance to ascertain the various options and visualize them in their house. It’s so convenient.
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Stephaniie, Pinterest is a handy platform for planning redecorating and remodeling projects. Especially with secret board and group boards, if you’re collaborating. Thank you for sharing your thoughts, ~Keri
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You can really find great tips for home remodeling in Pinterest.
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Hello Austin, I agree that many remodeling tips can be found on Pinterest. Thank you for your comment, ~Keri
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Great post. Like the idea of Pinterest
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Jill, Thank you for your kind words. Pinterest is a good network for those with goals that connect well with the platform. Thanks for your comment, ~Keri
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Pinterest is awesome!
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Hi there, Pinterest is indeed awesome! Thank you for sharing your thoughts, ~Keri
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Hey! Thank you for the article, I like your idea very much I am also looking for home improvement ideas and now I will follow your instructions, thanks a lot for sharing
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Alex, Glad you liked this article. Thank you for sharing your thoughts! While our blog is more about marketing and business development, we have updated our blog with home improvement ideas when it applies to doing business, office space, or marketing of the related niches. Feel free to check back, as we do update the blog frequently. Thanks for our comment, ~Keri
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Great read! Glad I popped by!
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Hi there, Glad you liked this article. Feel free to check back, as we update the blog often on similar topics. Thanks for your comment, ~Keri
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Great!!! Thanks for sharing the wonderful information.
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Hi there, Glad you liked this article. Hope you also found it helpful. Thanks for your comment, ~Keri
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Thanks For the Awesome info.
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Kab, Thanks for your comment! ~Keri
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Thanks For the Awesome info.
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Hi there, Glad you found this article helpful. Thank you for your comment, ~Keri
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