Did you start your business successfully offline and now it's time to start with social media marketing? Here are four easily followed social media rules to grow your business online...
4 Social Media Rules For Business - How To Follow The Rules Of Social Media Etiquette
When it comes to running a small business successfully, there are many responsibilities you need to juggle. Sure, there are plenty of business administration online programs that you can enroll in to learn important aspects of running a company, but there are also some things, such as social media marketing, that you need to learn by doing and by keeping up with the latest trends.
This article outlines:
- Rules for using social media
- Social networking rules for business owners
- Best practices for using hashtags
Especially at the beginning, this is a great list of tips to keep in mind every time you make a post to connect with your audience.
Let's explore the top social media rules for growing businesses...
Don’t Automate Everything
Automation tools can be really handy when you are promoting your business online, but you should only rely on social media automation when it’s appropriate. When you are interacting directly with your audience, for example, it should really be you or a designated social media coordinator, not a robot (bot).
There are unwritten rules of social media etiquette - this is one of them. Avoid too many automated messages on Facebook and Twitter and avoid automated Instagram comments. Your customers will be able to tell when it is a human being engaging with them and when it’s an automation tool.
Share Content With Caution
Say you’ve come across an entertaining meme and you want to share it with other people. Before you do, consider whether that meme is truly appropriate for your audience. Also, consider the source of the meme and whether or not it is accurate. If you choose to share it, it should fit:
- Your brand
- Your business’ voice
- Your company image
And it should be something that your audience will not find offensive. Just as you wouldn’t want to share a controversial opinion that could turn some customers off from your business, you need to use caution when sharing memes on social media.
Don’t Overdo The Use Of Hashtags
Hashtags could definitely help get your posts in front of more people, but it is wise to use them sparingly. Choose your hashtags carefully as well, making sure that they are relevant to your post and your business niche.
Put simply, use them to get your messages in front of your target audience to acquire more followers and to be part of online conversations that matter.
Respond To Comments and Messages In A Timely Fashion
If your customers are interacting with your business on social media, that is a good thing! Your goal should be to keep them engaged. Do this by responding to their comments and questions.
Whether customers are sending you direct messages or leaving comments on a post, reply to everything in a timely fashion. Show that you are paying attention by liking the comments as well. It is always a good idea to showcase your fantastic customer service by replying to an unhappy customer and making things right. But also be attentive and take things to email if it is something not quickly solved.
Social Media Rules - A Few Final Words
As you begin to understand and implement the rules of social media for businesses, you will begin to use those platforms in a way that will really make your business stand out among the crowd. That is important because there is a lot of competition out there and social media platforms are saturated with so many messages from so many brands.
32 Replies
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Idea Girl Media, I appreciate your thoughtful social media guidelines. You put a great emphasis on sincere interaction, sharing content with caution, and responding promptly. These rules provide businesses with a useful road map for navigating the constantly changing social media landscape. Fantastic
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Aillen, Social media is constantly changing, you are correct there! Happy you feel this article offers resource for growing business using social media – we aim to help business owners, entrepreneurs, marketing managers and social media enthusiasts. I appreciate you visiting my blog and adding your thoughts to our conversation, ~Keri
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Thank you for the insightful social media rules, Idea Girl Media! Your emphasis on genuine engagement, cautious content sharing, and timely responses is spot-on. These guidelines serve as a valuable roadmap for businesses navigating the ever-evolving landscape of social media. Great tips!
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Shahzad, Glad you liked this article on social media for growing businesses, and the focus on engagement, content sharing as well as response time and monitoring. We work hard to be a resource to business owners, entrepreneurs, marketing managers and social media enthusiasts, so please feel free to share. Thank you for visiting my blog and sharing your thoughts, ~Keri
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Hi Dear! Awesome sharing with full of information I was searching for. Your complete guidance gave me a wonderful end up. Great going.
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Khan, Glad our article with social media tips for business growth is helpful to you. Hope you continue to see success in your business ventures! Thank you for your kind words, ~Keri
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Great Article to read. Social media allows businesses to build more meaningful relationships and get to know future consumers better. I really appreciate your tip for social media and agree automation is not in full control of media there must be human handling involve with passion for better understanding and growth.
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David, Glad you like this article about social media best practices for businesses. Also happy to meet another social media enthusiast! 🙂 I really appreciate you sharing your thoughts and adding to the conversation. Thank you for your comment, ~Keri
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Great article to read. This is one great content for them to read.
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Hi there, Thank you for visiting my blog, and for your positive comments. Please feel free to share this or any of our blog articles. Hope to see you back again, ~Keri
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Hi! Awesome sharing with complete information. Your entire steering gave me a notable grow. Great going.
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Mazar, Glad you like this article on social media for business growth, and found it helpful in achieving your goals. Thank you for your kind words, ~Keri
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Complete guidance and I got some brilliant words through this writing! I have pleased to read about social media rules and got some impressive knowledge through this posting. I am going to share the post on my Twitter page to see my friends and followers. Thanks and keep up the good work!
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Maria, Happy to know you liked this article about using social media to grow business, and that it is helpful for you. I do appreciate you sharing this article with your social media connections – Thank you! Thanks also for sharing your thoughts, ~Keri
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Facebook is a popular social media, now just as most people use Facebook to communicate and do business, so they use Facebook to promote business and business through it.
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Hi there, Facebook is indeed the most popular social media network. And businesses are indeed using it to promote their business and grow. As part of the social media rules for growing businesses, we’ve published many articles on Facebook marketing. We feel quite strongly about ethics in marketing. Sometimes marketers “ruin everything” as the saying goes. We find consultants and agencies selling services with unethical practices and even promising things that are impossible. That wrecks it for all online marketers. We hope the people that read our articles will consider this and strive to use ethical practices by not selling against platform terms of service. Thank you for your comment, ~Keri
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Great Article to read. Social media allows businesses to build more meaningful relationships and get to know future consumers better. A business can build a fan base and receive feedback from their target audience.
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Nowadays Social media is helping businesses to reach out more to people. This is one great content for them to read!
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Hi there, You are correct about social media reaching more people. If you are strategic about your efforts. 😉 Thank you for your kind words, ~Keri
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Hi buddy! Awesome sharing with full of information I was searching for. Your complete guidance gave me a wonderful end up. Great going.
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Imran, Glad you liked the tips and feel they will be helpful. Keep us posted on your progress. Thank you for your comment, ~Keri
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I just recently visiting on your site. I read your blog that is about digital marketing. your articles are completely outstanding and very informative for everyone that belongs to digital marketing. I really appreciate you for this good job keep it up.
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Kamal, Thank you for visiting my blog and for your confidence that the articles will be helpful for those in digital marketing! Thank you for sharing your thoughts, ~Keri
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Hi buddy! Awesome sharing with full of information I was searching for. Your complete guidance gave me a wonderful end up. Great going.
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Mitu, Glad you found what you were searching for here. We have several articles on growing a business, so we hope you will feel just as positive about those. We are happy to be a source of guidance. The blog is updated frequently with information for business owners, marketing managers and mobile entrepreneurs. Thank you for sharing your thoughts, ~Keri
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If you’re mentioned a lot of times, you’re likely to appear higher in the search results for a particular type of business than one that isn’t reviewed very often.
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I am loving all the tips you shared, I am keeping a mental log of them to help myself along, thank you! I’m so happy I read this today. X
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I just love all these tips have practically tried and than came to post opinion they are very useful and informative
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Sammy, Glad you like this post on social media rules for growing businesses, and that you found it helpful. Please feel free to share with others. Thank you for sharing your thoughts, ~Keri
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Jiara, Glad you found this article helpful – We try to publish articles that offer actionable tips you can use right away. Thanks for reading, and for your comment! ~Keri
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Social media has helped businesses reach out more to people. This is one great content for them to read! 🙂
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Kyla, Indeed – Social media does help begin and develop relationships between brand and customer! Thank you for reading, for your kind words, and for sharing your thoughts here. ~Keri
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