Building your website's SEO campaign includes learning technical SEO as well. But how can you ignite this aspect of your content marketing strategy? Here are five ways you can start applying SEO and improve your Google search rankings...
Why should you pay attention to technical SEO?
Technical SEO is the foundation of any sound SEO strategy. It optimizes the infrastructure of a website, allowing search engines like Google to view it as one of high value. This can help toward:
- Ranking higher
- Generating more leads
- Driving conversions
As a Search Engine Journal survey found, a significant number of SEO experts tackle technical SEO first before moving on to on-page SEO. The publication offers the perfect analogy: it's like building a house -- a solid foundation is necessary first.
Companies often hire in technical SEO services to implement a technical SEO strategy. They might also have an in-house team of experts to do it. This will allow them to automate to ensure that your content is adhering to your digital marketing strategy. The effort will help your website in a myriad of ways, including these.
Your Site Will Load Faster
Page speed is one of the major ranking factors taken into consideration by Google. If your site is slow, taking more than a few seconds to load, most people will go elsewhere. It raises the bounce rate, resulting in less traffic and fewer sales.
A site that loads quickly is more likely to rank higher. Technical SEO addresses factors that can slow your site down. Examples include:
- poorly optimized images
- complicated template with too many plugins
- no content compression
- slow web host
- too many CSS image requests on the site's pages
Eliminating Broken Links And Error Pages
What's even more frustrating than a page that takes forever to load? Landing on one that doesn't exist.
Search engines view them negatively, too, and are likely to find many more than visitors will as they follow each link they run into. This can happen so easily. Most sites have at least some broken links inserted on pages because they were shut down or moved.
Technical SEO makes use of tools that can help eliminate broken links.
Increasing Your Reach With Technical SEO
Google and the other search engines find your content more easily, index, and display it once you fix problems like:
- Slow speed
- Broken links
And create content with technical SEO in mind.
The results will be more people finding your site. Increasing your reach across different channels typically results in an increase in engagement and sales.
Higher Ranking In Search Results
On that note, when Google and other search engines can easily understand your content, the odds that it appears higher in the search results are much better. That means your site might reach the top of search results and even be spotlighted in the "featured snippets" and "people also ask" sections, which are like the gold standard.
Better Layout And Display Across Social Media
With technical SEO, the automated process eliminates problems like the wrong text snippet showing up when your content is shared over the various social media platforms. That helps ensure your site is sending a consistent message across all channels.
When you haven't automated which image field should be used for previews, the social media platform will guess from the images that are available on the page. Automating ensures that your audience will see the image that you want them to see.
22 Replies
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Pingback: Could AI Be What Your Business Needs To Improve SEO? - Idea Girl Media
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I strongly agree that Technical SEO boost your sites significantly, thank you for sharing this wonderful advice i will surely follow your advice in near future
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Paurakhdhoj, Glad we are on the same page regarding Technical SEO! 🙂 Happy you like this article. We do update the blog frequently with similar insights, so I hope we will see you here again. Thank you for your kind words, ~Keri
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Thank you for providing eye opening article thank you for sharing its really informative article…
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Hi there, Glad you found this article about technical SEO informative. I appreciate your enthusiasm and care to share your thoughts, ~Keri
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This is such good advice! And it gives me comfort to know another writer who doesn’t write systematically same amount of time each day.
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Bohra, Glad you like this article about technical SEO and websites. The key is always what will move the ball ahead. So, glad we are on the same page. 🙂 Thank you for sharing your thoughts, ~Keri
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Your blog post on “How Does Technical SEO Help Your Website?” is an informative and helpful resource for anyone looking to understand the benefits of technical SEO. Your explanation of how technical SEO improves website performance by optimizing the backend code and structure is easy to understand and insightful. I appreciate how you highlighted the importance of technical SEO in improving website speed, mobile responsiveness, and search engine visibility. Your tips on how to perform technical SEO, such as optimizing website architecture, fixing broken links, and using schema markup, are practical and actionable. Overall, your blog post is a valuable resource for anyone looking to improve their website’s performance through technical SEO. Thank you for sharing your expertise and providing such useful insights on how technical SEO can benefit a website.
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Mason, Thank you for visiting my blog and taking the time to share such thoughtful comments on the topic of technical SEO. Glad we are on the same page regarding the details we all need to pay attention to “under the hood” to maximize positive impacts for our website visitors. Thank you for your kind words. Of course, feel free to share with those you feel would benefit from the details in this article. 🙂 I hope we will see you here again, ~Keri
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“Thanks for sharing this informative post about SEO! I completely agree that creating high-quality content is key to achieving higher rankings in search engines. Your tips on optimizing images and using internal linking strategies are especially useful. I’ve been working on improving my website’s SEO and I’ll definitely be using these tactics to enhance my content. Keep up the great work!
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Hi there, Thank you for visiting my blog and sharing your thoughts! Glad we are on the same page. The aspects of technical SEO are often overlooked by business owners trying to do their blogging themselves, so I’m hoping this will be a good resource for many. 🙂 Happy to know you liked these SEO tips and tactics, and that you will use them in your own online marketing pursuits. Thanks for your comment. I hope we will see you here again. ~Keri
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Hey Keri Jaehnig , Your content is very informative and this show your knowledge of depth in SEO. Thanks for sharing
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Hi there, Glad you like this article about technical SEO. Happy you find it informative! 🙂 Thank you for your kind words, ~Keri
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I would love to see more posts like this in the future. Very informative and engaging. I will come back soon to read out more content on your site.
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Hi there, Glad you like this article about technical SEO. We update our blog frequently with similar insights, so I hope you will visit this blog again. 🙂 Happy you found the post informative. Please feel free to share. 🙂 Thank you for sharing your thoughts, ~Keri
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technical seo content is good .
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Hi there, Happy you feel this article is a good resource. I appreciate you visiting the blog. Thank you for sharing your thoughts, ~Keri
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Nice content thanks for sharing about content marketing
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Hi there, Always happy to share – about content marketing and all relating topics! 🙂 Thank you for your comment, ~Keri
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Nice article! Keep posting..
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Great Article! Thanks for sharing it. Enlightening the importance of technical SEO how it can boost your small business.
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Oliver, SEO is important to achieve positive search rankings. Social media is a good path to start while learning more advanced techniques. Thanks for your comment, ~Keri
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