Six Steps To A Stellar Digital Marketing Strategy

Idea Girl Media
January 21, 2022
Are you looking for a digital marketing strategy plan that benefits your business for the long-term? There are several types…...
Six Steps To A Stellar Digital Marketing Strategy featured image

Are you looking for a digital marketing strategy plan that benefits your business for the long-term? There are several types of digital marketing. The right combination should be customized for your brand for optimal results. Here are six steps to consider...

A Digital Marketing Strategy: Why It Matters For Your Business

There are many ways a business can promote their brand. When it comes to marketing you need to saturate the right channels for your business.

Choose a customized digital marketing strategy for a brand. How do you get started with it?

You need to market your business in ways that actually matter to your target markets. Be present where your audience is online. Below, we’ve put together six ways to market your business online that’ll all be effective.

Here are six steps to a stellar digital marketing strategy small businesses can benefit from right now.

Podcasts: A Newer Digital Marketing Strategy Trend

A podcast is a great way to add content to your website that nurtures conversation around your niche and your brand. There is a bit of promotion required.

Fortunately, you can enlist the help of podcast booking agencies to attract good speakers and guests and build the audience for your podcast. First understand your market. Review analytics to best target likely listeners through advertising campaigns.

Engage On Social Media

To thrive your business needs good visibility and reach. Social media is the most popular way to achieve this for your brand.

Look at using the social media platforms that make sense. In other words, fish where the fish are. If you know where your audience is hanging out online, put effort and social ads into those avenues.

Email Marketing

Email marketing - contrary to popular belief - is not dead.If you want a tried and tested method of marketing, go with email!

You'll spend a lot less money for a lot more reach and you will be able to effectively grow your market as a result. You’ll see an increase your sales and ability to engage with your audience while building effective relationships around your brand message.

Invest In SEO

Search engine optimization (SEO) is one of the most effective methods of marketing to ensure your website appears at the top of the search engine results pages.

If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.

Go Big On Influencers

We've all heard about well-known influencer to follow. If you want to engage the right audience, partnering with influencers to help you is a smart way to do it.

The population of influencers is growing, and it’s not just celebrities in Hollywood. Micro-influencers are individuals that have an established online presence and engaged followings. They have grown simply by being relatable, which can be advantage to your brand. 

offer discounts as part of your digital marketing strategy recommends Idea Girl Media

Offer Discounts

This is a digital marketing strategy for beginners...

Consider taking the time to create discounts and coupons. For older inventory or to release a new product or service, you get buzz and your customers get money off their purchases. And no wasted paper!

Many businesses offer the ‘carrot’ to pull their audience in and get people interested. Using coupons and discounts is choosing a marketing technique that has historically been extremely successful. 

Final Thoughts On Your Digital Marketing Strategy Framework

Digital marketing is important for your business. If you indulge in the right digital marketing strategy recommendations, you’re going to appeal to the right audience for your brand. Embrace it early.

178 Replies

  1. Essential-Infotech Gravatar

    By Essential-Infotech on

    Thanks for sharing with us! This point is really effective for me : “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.”

    Reply to Essential-Infotech

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      So happy you found details within this article about digital marketing strategy helpful for your business. It is true, in areas where there is not expertise, business owners win when they delegate those tasks to experts. If we can help you in your ventures, please feel free to reach out via the Contact page. For now, thank you for visiting my website and for sharing your thoughts, ~Keri

      Reply to Keri

  2. Rubel Gravatar

    By Rubel on

    We appreciate you sharing with us. “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.” I found this point to be quite effective.

    Reply to Rubel

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Rubel, You point out a very important part of the article – for business owners it is best to delegate where there is not expertise so expert level effort can be given toward all operations. In result, the business grows more quickly. Thank you for visiting my blog and adding to our conversation, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sakibul, Happy you found answers about digital marketing strategy. Hope you can implement these ideas easily at your business. Thank you for your kind words, ~Keri

      Reply to Keri

  3. srikanth Gravatar

    By srikanth on

    Great article! I love how you break down the essentials of a solid digital marketing strategy. It’s amazing to see how much social media has evolved, and your insights really help to navigate the latest trends. Thanks for the tips and the fresh perspective! Can’t wait to implement some of these ideas. Keep up the awesome work!

    Reply to srikanth

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Srikanth, I can’t wait for you to try some of the ideas and hear how they worked out for you and your business! Please keep me posted. Social media has evolved quite a bit since the first days of Facebook marketing strategies and the idea of Twitter marketing. There is so much more involved, which envelopes it all under the digital marketing strategy umbrella. Glad you liked this article. I hope we’ll see you here again! Thanks for adding your thoughts and contributing to our digital marketing conversation!! ~Keri

      Reply to Keri

  4. Opstel It Gravatar

    By Opstel It on

    I wanted to extend my heartfelt gratitude for your outstanding writing on digital marketing strategy. Your insightful analysis and clear articulation have been incredibly valuable to me and countless others navigating the complex landscape of digital marketing.Your expertise shines through in every word, and your ability to distill complex concepts into actionable insights is truly commendable. Your writing has not only broadened my understanding of digital marketing but has also inspired me to approach my strategies with renewed vigor and creativity.

    Reply to Opstel

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Your comment made my day! I’m so happy you found helpful information and support you needed here to go forward with your digital marketing strategy. We do aim to be a hub of resource for business owners and marketing professionals and enthusiasts. Digital marketing changes every day in some way, so I’m happy this article will help you get where you need to go. Please feel free to share. Thank you for visiting my blog, and for adding value to our online conversation, ~Keri

      Reply to Keri

  5. Versha Gravatar

    By Versha on

    Your article explains why businesses need a plan for marketing online and its really helpful. It probably talks about how this plan can help us to stand out, connect with customers, and grow our business on the internet.

    Reply to Versha

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Versha, Thank you for noting the main point of this article – a plan for online marketing – digital marketing strategy. Our goal is for this article to help business owners and marketing managers understand how they can forward their brand and attract new ideal customers, just as you imply. Thanks for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

  6. Mijan Gravatar

    By Mijan on

    This is a great overview of the different digital marketing channels a business can leverage! I especially like that you highlight the importance of understanding your target audience and choosing the channels they frequent. => Here are some additional thoughts: 01. Content is King: The blog mentions podcasts as a content marketing strategy, but content marketing is broader. Consider elaborating on creating valuable content like blog posts, infographics, or videos to nurture leads and establish brand authority. 02. Measure and Adapt: The blog talks about the importance of SEO but doesn’t mention the need to track and measure results. Emphasize that marketers should continually monitor their campaigns and adjust strategies based on data. 03. Beyond Discounts: While discounts can be a great tool, they shouldn’t be the only strategy. Building long-term customer relationships through loyalty programs or exceptional customer service is another important aspect. Overall, this is a helpful resource for businesses getting started with digital marketing.

    Reply to Mijan

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Mijan, You make good points. Glad you find this a good resource on digital marketing strategy that can help others. I appreciate you visiting my blog and adding value to our conversation, ~Keri

      Reply to Keri

  7. Md Habibur rahman Gravatar

    By Md Habibur rahman on

    Thanks a lot for giving such an important article. I hope it will be very beneficial for Digital Marketing.

    Reply to Md

  8. Digi Empower Gravatar

    By Digi Empower on

    Wow! really every topics of this sites are very headful for all online business. I’m so happy to implementing these strategies in my business. Very Thanks for the valuable article!

    Reply to Digi

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Happy you like this and our other articles. I appreciate you visiting my blog and adding to our conversation. ~Keri

      Reply to Keri

  9. BoostBide Gravatar

    By BoostBide on

    I’m very impressed read this article and I think every part of digital marketing is important for any business or services. Nowadays Online Marketing a part o increase brand.

    Reply to BoostBide

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you like this article and feel it helps business understand digital marketing and what they need to do to succeed. You are correct – online marketing strategies should be part of a multi-pronged marketing strategy, and part of business strategies as well. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  10. Rini Gravatar

    By Rini on

    As a Digital Marketer , I say truly every topics are very valuable for any business. At present world , most of the revenue come from Social Media marketing. It’s a huge market at now. SEO are the best practice for ranking any products or services.

    Reply to Rini

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Rini, Happy you are generating most of your online marketing revenue from social media marketing. It is sometimes difficult to develop the traction needed, so congratulations! 🙂 Thank you for visiting my blog and adding your feedback to this article about digital marketing strategy. ~Keri

      Reply to Keri

  11. csfworld Gravatar

    By csfworld on

    i am really happy to read this content really i have got some idea about marketing

    Reply to csfworld

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, I’m also happy you visited my blog and checked out this article about digital marketing strategy! 🙂 Thank you for your kind words. Please keep us posted about your successes. ~Keri

      Reply to Keri

  12. Pingback: The Power of a Stellar Marketing Strategy: How Salon Owners Can Achieve Success - Salon Boost365

  13. Indrajit Chowdhury Gravatar

    By Indrajit Chowdhury on

    My personal favorite is this one: “If you have not spent time learning this skill, find a consultant that can advise you on and off-page SEO as well as PPC campaigns to optimize your online position.” Thank you for sharing with us!

    Reply to Indrajit

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Yes, Indraijit, we can either spend time learning skills and techniques, an investment of time. Or, we can invest in putting experts on something we don’t know about. Either way, it’s an investment in the business. We just need to choose which one would be most effective for our brand. Thank you for sharing your thoughts and adding to our conversation, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Happy you found this a good and helpful resource! Thank you for visiting my blog, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you are encouraged by the details in this article about digital marketing and effective marketing strategy. I appreciate your kind words … thank you, ~Keri

      Reply to Keri

  14. aniket Gravatar

    By aniket on

    thanks for sharing with us! This point is really effective for me : “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.”

    Reply to aniket

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Aniket, Always a pleasure to share helpful tips and insights about topics related with online marketing! 🙂 Glad we are on the same page regarding executing a digital marketing strategy. It does take a lot of time and energy to learn and keep up with platforms, algorithms, trends, changes — in many different sub-areas of marketing. For those that have not taken the time to learn, it is most cost-effective to delegate to someone who can bring results without trial and error. Thank you for adding to our conversation here on marketing strategy, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Husain, Happy you found this article on digital marketing strategies an informative resource. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Tamima, Happy to know you feel this article on about digital marketing strategy is helpful for new online marketers. Please feel free to share with those you think would find these details insightful. Thank you for visiting my blog and for sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Well, then, you should be experiencing successful digital marketing strategies. ;o) Hope all goes well. Keep us updated! Thank you for your comment, ~Keri

      Reply to Keri

  15. jameselements Gravatar

    By jameselements on

    It’s imperative to stay up to date on the newest tactics and trends. The advice on using social media and mobile optimization is excellent. The prospect of using these tactics in my own campaigns excites me much. I appreciate the insightful advice.

    Reply to jameselements

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      James, You make a good point – social media marketers must stay aware of ever-changing online marketing tactics and trends. Happy you visited my blog and feel the insights on this article about digital marketing strategy are worthwhile. Also glad that you will use some of our tips in your own social media marketing campaigns. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  16. Zubayer Ahmed Gravatar

    By Zubayer Ahmed on

    Great insights shared in this article! Digital Marketing is such a dynamic field, and staying updated with the latest trends and strategies is crucial. The points about leveraging social media and optimizing for mobile are spot on. I’m really looking forward to implementing these strategies in my own campaigns. Thanks for the valuable tips!

    Reply to Zubayer

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Zubayer, So glad you found insights that will help you in your digital marketing campaigns! Please keep us posted. Thank you for visiting my blog and adding value to our conversation here, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Arif, Glad you found this a resource for digital marketing strategy. Thank you for your comment, ~Keri

      Reply to Keri

  17. AniPixar Gravatar

    By AniPixar on

    We appreciate you sharing with us. “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.” I believe this statement to be quite effective.

    Reply to AniPixar

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Always happy to share digital marketing insights! Glad you found effective statements within this article. If there is a part of business or marketing that you cannot learn easily and do not have expertise, it is best to find a proven expert consultant that can bring you positive results. Thank you for your comment, ~Keri

      Reply to Keri

  18. Dev barmon Gravatar

    By Dev barmon on

    Six Steps To A Stellar Digital Marketing Strategy really very good content.

    Reply to Dev

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Dev, There are a lot of people working on their digital marketing strategies, and I’m glad you like this article. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

  19. Shakil Gravatar

    By Shakil on

    very nice,Thanks for sharing with us! This point is really effective for me : “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.”

    Reply to Shakil

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shakil, Always happy to share insights on digital marketing. Glad you like the tip about finding a digital marketing expert to help with SEO and PPC to optimize content and improve search rankings. Hope we’ll see you here again. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sumon, So happy you are able to use this article to build your digital marketing strategy. Please keep us posted on your successes. 🙂 Thank you for visiting my blog and adding to the conversation, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Fokhrul, Thank you for your kind words. Glad you like this article about the steps to take for a solid digital marketing strategy. I appreciate you visiting my blog and sharing your thoughts. Hope we’ll see you here again. ~Keri

      Reply to Keri

  20. David Gravatar

    By David on

    Your article stands out as the most informative I’ve come across! Digital marketing is proving to be the backbone of Internet businesses, and I’m personally leveraging its power to expand my own venture. Kudos for sharing such valuable tactics!

    Reply to David

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      David, Thank you for visiting my blog and exploring this article about digital marketing strategy and the tips to marketing success. Kudos to you for using digital marketing to reach your target markets and forward your brand. I appreciate your kind words and am glad we’re on the same page. Thanks again, ~Keri

      Reply to Keri

  21. Goro Solution Gravatar

    By Goro Solution on

    Appreciate your insights! This particular point resonates strongly with me: ‘If you haven’t dedicated time to mastering this skill, consider seeking guidance from a consultant who can provide expertise in on-page and off-page SEO, along with PPC campaigns, to enhance your online presence.

    Reply to Goro

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Goro, Glad you like the quote about finding expert marketing advice from a consultant. And thank you for visiting my blog to discover this article about digital marketing strategy. We publish similar insights often, so I hope we will see you back soon. Thank you for your comment, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Zobayer, Glad you found insight in this digital marketing strategy article. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Anjuman, Thank you for your kind words. Happy to know you found this article about marketing strategy helpful for you. Please feel free to share. 🙂 We update the blog fairly often on similar topics, so I hope we will see you here again. ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sajid, Thanks for visiting my blog and checking out our guide for a stellar digital marketing strategy. I appreciate you sharing your thoughts! 🙂 Thank you for your kind words, ~Keri

      Reply to Keri

  22. Bappy Gravatar

    By Bappy on

    Thanks for sharing your informative six step will come in handy for us to share with you on more important Topics in Future.

    Reply to Bappy

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Bappy, Happy you like this article about digital marketing strategy. Please feel free to bookmark and share. I hope we’ll see you here again. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

  23. I M Reko Gravatar

    By I M Reko on

    Digital marketing can be overwhelming, but this article simplifies it beautifully. The emphasis on analytics and continuous improvement is something many marketers forget. I appreciate the way this article stresses the need to measure and adapt. It’s a great roadmap for staying ahead in the ever-evolving world of digital marketing.

    Reply to I

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, You make some good points that add value to our conversation about digital marketing strategy. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

  24. shilpa Gravatar

    By shilpa on

    these six steps provide a solid framework for crafting a strategic digital marketing plan. By aligning goals, understanding the audience, choosing the right platforms, creating valuable content, optimizing for SEO, and continuously analyzing performance, businesses can lay the foundation for long-term success in the ever-evolving digital landscape. Great insights!

    Reply to shilpa

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shilpa, Happy you like the insights in this article about digital marketing strategy. You make good points about approach, and I appreciate you sharing them here for our readers. Thanks you for visiting my blog, and for sharing your thoughts, ~Keri

      Reply to Keri

  25. redirect -after Gravatar

    By redirect -after on

    Absolutely, these six steps provide a solid framework for crafting a strategic digital marketing plan. By aligning goals, understanding the audience, choosing the right platforms, creating valuable content, optimizing for SEO, and continuously analyzing performance, businesses can lay the foundation for long-term success in the ever-evolving digital landscape. Great insights!

    Reply to redirect

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Thank you for affirming the concepts in this article about digital marketing strategy. I appreciate your kind words and care to be part of the conversation here. Thanks for your comment, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Ramzan, Thank you for your kind words about this article on the necessary steps to a stellar digital marketing strategy! 🙂 ~Keri

      Reply to Keri

  26. Shawon Gravatar

    By Shawon on

    Fantastic article! The insights on digital marketing trends are spot-on. It’s clear that staying updated in this ever-evolving landscape is crucial. Keep the great content coming!” ???

    Reply to Shawon

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shawon, Thank you for your kind words and enthusiasm for this article with digital marketing strategy tips. You make a good point that staying updated on digital marketing trends is important. We do publish similar insights pretty regularly on this blog, so I hope we will see you here again. Thanks for sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shajedul, Thank you for visiting my blog and checking out this article about digital marketing strategy. Happy you found the insights above informative. 🙂 Thanks for your kind words, ~Keri

      Reply to Keri

  27. Swarna Gravatar

    By Swarna on

    Six Steps To A Stellar Digital Marketing Strategy Great tips

    Reply to Swarna

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Swarna, Thank you for visiting my blog — so happy you feel this article includes great tips about digital marketing strategy! Hope we’ll see you here again, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Dipa, Happy you found this article about digital marketing to be helpful. Please feel free to share, and I hope you will visit my blog again. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  28. Sunil Gravatar

    By Sunil on

    Wow what a blog Very informative blog on Digital Marketing

    Reply to Sunil

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sunil, Glad you found this article on digital marketing strategy helpful. Thank you for your kind words, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      We do hope to be a resource for people looking to understand more about digital marketing and how to be successful. Happy you like this post with digital marketing strategy tips. Thank you for your kind words, Arif! ~Keri

      Reply to Keri

  29. 2Gifted Academy Gravatar

    By 2Gifted Academy on

    I appreciate the balanced approach you’ve taken in presenting this information. It’s refreshing to see a well-rounded perspective

    Reply to 2Gifted

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Thank you for visiting my blog and sharing your thoughts on this article about digital marketing strategy. Please feel free to share. We do publish similar insights frequently, so I hope you will visit again. Thanks for your kind words, ~Keri

      Reply to Keri

  30. Patricia Carter Gravatar

    By Patricia Carter on

    Digital marketing is a game-changer in today’s business landscape. It’s remarkable how it seamlessly connects brands with their audiences, and your blog brilliantly demystifies its intricacies. Your insights are invaluable, and I appreciate the clarity with which you explain concepts. Keep up the excellent work in educating and empowering us in the digital realm!

    Reply to Patricia

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Patricia, Glad you like this article about digital marketing strategy, and feel it is resourceful for people looking to increase their knowledge about digital marketing. I appreciate your kind words. Thank you for visiting my blog and sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, I’m happy this article about digital marketing strategy is resourceful for you. Please feel free to share with others you feel would benefit. We do update the blog frequently with similar insights, so I hope we will see you here again. For now, please keep us posted on your marketing adventures! Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  31. Mohammad Rubel Gravatar

    By Mohammad Rubel on

    Absolutely love this post! In today’s fast-paced digital landscape, crafting a strategy that stands out is crucial, and this title hints at a comprehensive guide. This sets a high bar, suggesting that these steps will not only be effective but also exceptional. The use of “Six Steps” provides a clear structure, making it easy to anticipate the content’s organization. As businesses continue to navigate the ever-evolving world of digital marketing, having a well-defined roadmap can be the difference between mediocrity and success. Looking forward to diving into this article and uncovering the insights it promises!

    Reply to Mohammad

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Mohammad, Happy you love this article about digital marketing strategy – I hope this is helpful for you and others you know. Thank you for your kind words and enthusiasm, ~Keri

      Reply to Keri

  32. Tigoy Gravatar

    By Tigoy on

    In the context of digital marketing, social media marketing is more important, in my opinion. Social media has transformed into a crucial tool for promoting companies. Beyond merely directing traffic to websites, it presents a vast array of opportunities for marketers. Therefore, Social Media will undoubtedly play a significant part in setting the direction of the digital marketing strategy.

    Reply to Tigoy

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Tigoy, I agree with you – Social Media should play an important role in any effective digital marketing strategy. Because there is a human element and people can take a brand’s message far. At the same time, digital marketing offers online tactics that bring any marketing strategy a 360 degree approach. In turn, the obvious answer is to give appropriate ratios of effort to the expected amount of ROI. Thank you for sharing your thoughts! ~Keri

      Reply to Keri

  33. Tanvir shuvo Gravatar

    By Tanvir shuvo on

    informative and very helpful article I have ever read. Nowadays digital marketing is the most popular platform for online business. I am also growing my online business through digital marketing. Thanks for sharing this strategy.

    Reply to Tanvir

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Tanvir, Thank you for your kind words, and for taking the time to share your thoughts about this article on digital marketing strategy. Online, digital tactics are growing in popularity in marketing strategies. Glad you are working to grow your business in that way. Please keep us posted on your progress. 🙂 Thanks for your comment, ~Keri

      Reply to Keri

  34. creative Gravatar

    By creative on

    Digital marketing is the use of electronic devices to promote products or services. It includes a variety of channels, such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. Digital marketing is a powerful tool for businesses of all sizes, and it can help businesses reach a wider audience, generate leads, and increase sales.

    Reply to creative

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, I agree with you with one exception. Digital marketing is the use of electronic *methods* to promote brands, products and services. Devices (smart phones and computers) help us access those digital methods. 🙂 Thank you for sharing your thoughts about our article on digital marketing strategy, ~Keri

      Reply to Keri

  35. Joe Colato Gravatar

    By Joe Colato on

    Hello, Keri. I enjoyed reading your article; the way you gave insights regarding digital marketing methods to promote businesses digitally is quite helpful. I am excited for your next article.

    Reply to Joe

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Joe, Very happy you enjoyed this article about digital marketing strategy. I appreciate knowing what you feel is helpful. We do publish similar insights frequently, so I hope you will visit my blog again. Thank you for your kind words! ~Keri

      Reply to Keri

  36. devid Gravatar

    By devid on

    Thank you so much for your best article. I think this article was very helpful for us. so please keep it your writing and waiting for your new article.

    Reply to devid

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Devid, Happy you like this article about digital marketing strategy, and that you feel it is helpful. We aim to be a resource to business owners and marketing managers. I hope you will visit again — we update the blog frequently with similar insights. 🙂 Thank you for your kind words, ~Keri

      Reply to Keri

  37. Md Redom Mahmud Gravatar

    By Md Redom Mahmud on

    very helpful article I have ever read. Now a days digital marketing is the most popular platform for online business. I am also growing my online business through digital marketing. Thanks for sharing this strategy.

    Reply to Md

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Congratulations to you! Best wishes for growing your business. Hope digital marketing is the path that leads to your success, and that this digital marketing strategy is a good map. Thanks for your comment, ~Keri

      Reply to Keri

  38. Md Redom Mahmud Gravatar

    By Md Redom Mahmud on

    i really glad to read your blog and obviously i learn lots of think about digital marketing.

    Reply to Md

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, I’m very happy you found our blog and learned about digital marketing through this article. That is our goal. 🙂 Thank you for visiting – I hope we will see you here again. Thanks for sharing your thoughts, ~Keri

      Reply to Keri

  39. Md Safwan Gravatar

    By Md Safwan on

    this content is helpful for fresher to know Digital Marketing Strategy

    Reply to Md

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Happy you feel this article is a helpful refresher for to implement digital marketing strategies. We aim to publish helpful insights. 🙂 Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  40. khushi Gravatar

    By khushi on

    Endless opportunities: Digital marketing provides businesses with endless opportunities to reach and engage their audience. From social media platforms to search engines and email marketing, the digital landscape offers a multitude of channels to connect with customers and drive business growth.

    Reply to khushi

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Digital marketing is an important part of an entire business strategy. Just as you pointed out, social media, search and SEO, and email marketing are all important and contribute to business growth. They key is executing a well-prepared marketing strategy that aligns with the business strategy. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  41. Pointblancmedia Gravatar

    By Pointblancmedia on

    “These six steps outline a strategic approach to digital marketing that can lead to exceptional results. By setting clear objectives, understanding the target audience, choosing the right channels, creating engaging content, leveraging data, and adapting to change, businesses can develop a stellar digital marketing strategy that drives success in the digital realm.” Well written and must follow tips I must say.

    Reply to Pointblancmedia

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Thank you for your kind words. I appreciate you sharing your thoughts regarding this article on digital marketing strategy. I hope you will visit my blog again, as we update the blog frequently with similar insights. ~Keri

      Reply to Keri

  42. himel Gravatar

    By himel on

    Thanks for your article. really this article is helpful for me. please keep it up your writing for us.

    Reply to himel

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Himel, Glad this article about digital marketing strategies is helpful for you, as a marketer. We do update the blog frequently with similar insights, so I hope you will visit again. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  43. Md Sujon Shekh Gravatar

    By Md Sujon Shekh on

    this is a very helpful article I have ever read. Now a days digital marketing is the most popular platform for online business. I am also growing my online business through digital marketing. Thanks for sharing this strategy.

    Reply to Md

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, I’m so glad you feel that way! 🙂 Thank you for your kind words, ~Keri

      Reply to Keri

  44. nayem Gravatar

    By nayem on

    Really this content are helpful for fresher to know Digital Marketing Strategy

    Reply to nayem

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Nayem, Glad you feel this article is helpful for understanding digital marketing strategy. Please feel free to share it with others you feel would benefit. Happy to see you at my blog. I hope you will visit again. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  45. Al-Dazzle Gravatar

    By Al-Dazzle on

    Great article on digital marketing strategy! I found your insights and tips to be extremely valuable and applicable to my own business. The way you explained the importance of defining goals and the target audience really resonated with me. It’s crucial to have a clear direction and understanding of who you’re trying to reach in order to create effective marketing campaigns.

    Reply to Al-Dazzle

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you liked this article about digital marketing strategy. Happy you found tips that will help you in your business. Understanding your target audience and ideal client is imperative before beginning any marketing plan or marketing campaign launch, as you said. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  46. mixell Gravatar

    By mixell on

    I love how you explained everything in a clear and concise way. Keep up the good work!

    Reply to mixell

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Mixell, Glad you like this article and how it outlined setting a good digital marketing strategy. We update the blog often with similar insights. I hope we’ll see you back here again. Thank you for your kind words, ~Keri

      Reply to Keri

  47. maxholm Gravatar

    By maxholm on

    Your writing style is so engaging! I found myself captivated from start to finish.

    Reply to maxholm

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Maxholm, Thank you for your kind words! I’m glad you liked this article about digital marketing strategy. Hope you will visit again. We update the blog frequently with similar insights. Thanks for sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Nagpur, Glad you like this post. We have several more about digital marketing if you are looking for additional insight. Thank you for your comment, ~Keri

      Reply to Keri

  48. Digital Skill Shop Gravatar

    By Digital Skill Shop on

    Hi there! I checked out the webpage you shared and found it really informative. The article provides a comprehensive guide on creating a digital marketing strategy, with tips on everything from defining your target audience to measuring your results. I especially liked the section on “content marketing,” which emphasizes the importance of creating valuable and engaging content for your audience. The article offers some great ideas on how to do this effectively, such as using visuals and storytelling. Overall, I think this is a great resource for anyone looking to improve their digital marketing skills. Thanks for sharing it!

    Reply to Digital

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Jordan, Happy to know you found this article about digital marketing strategy helpful. Thank you for your kind words, ~Keri

      Reply to Keri

  49. Warisha Hamza Gravatar

    By Warisha Hamza on

    Digital Twins are virtual replicas of physical assets, processes, and systems that can be used to optimize performance, improve efficiency, and reduce costs. These digital representations can be used to simulate real-world scenarios, test new designs, and predict the behavior of physical assets in different conditions. By creating a digital twin of a physical asset, businesses can gain insights into the performance of the asset, monitor its behavior, and optimize its operations in real-time. Digital Twins have the potential to bridge the gap between the digital and physical worlds by providing a seamless connection between the two. The use of Digital Twins in various industries, such as manufacturing, healthcare, and transportation, is transforming the way businesses operate and interact with their physical assets.

    Reply to Warisha

  50. AH Jamh Gravatar

    By AH Jamh on

    Thanks for sharing valuable article with us and especially thanks cause of as a new digital marketer so many things is here to learn for everyone. Do you have article based on content writing?

    Reply to AH

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      AH, Thank you for visiting my blog and for sharing your thoughts. Glad you like this article about digital marketing strategy. We do indeed have other articles with tips on content writing. We update the blog frequently with insights about content marketing and social media marketing — those would be most relevant. You can find them in two ways: 1) Use the search function on the right sidebar and enter the exact type of tips you are looking for. 2) Look under the Categories and Tags for content marketing, content writing, writing tips, blogging, blogging tips, social media tips, content creation, and similar. Hope that helps, ~Keri

      Reply to Keri

        • Keri Jaehnig Gravatar

          By Keri Jaehnig on

          Muhammad, You make a good point that online display advertising is a good path in digital marketing strategies. I’d argue that online display advertising should be *one element* of a stellar digital marketing strategy. 🙂 Thank you for sharing your thoughts, ~Keri

          Reply to Keri

  51. Laura Reed Gravatar

    By Laura Reed on

    As a business owner, digital marketing strategy really helped us during the pandemic. I thought it will be over for us. But thank G, I’ve read a lot about promoting our business digitally!!!

    Reply to Laura

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Always happy to share insights on digital marketing and marketing strategy. We aim to provide helpful resources for business owners, marketing professionals and those considering startups. Thank you for your kind words, ~Keri

      Reply to Keri

  52. Md Sujon Shekh Gravatar

    By Md Sujon Shekh on

    Digital Marketing is the best platform for online business. we can grow our business by learning digital marketing. I am new comer and I just read this post. Its really helpful and I would appreciate about this.

    Reply to Md

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sujon, Digital marketing is a good way to bring brand awareness to a business and reach target markets to promote a brand. Indeed, as you suggest. Learning digital marketing takes time, and the learning never stops. Which is why it may not be realistic for all business owners or executives. As a new business owner, a basic understanding of digital marketing is wise. However, it may be useful to partner with an online marketing expert to help with social media strategy, content syndication, balancing traditional and online marketing, etc. In short, to handle what you are not expert at so you can develop your business and do high value things where you ARE expert. 🙂 Happy you find this article on digital marketing strategy helpful. Thank you for sharing your thoughts! ~Keri

      Reply to Keri

  53. Nezam Gravatar

    By Nezam on

    I think Social Media Marketing is more important for Digital Marketing. Social media has become a tool for business promotions. Besides, driving traffic to websites, it offers a wide range of opportunities for marketers. So, there is no doubt that Social Media lead digital marketing strategy.

    Reply to Nezam

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Nezam, Social media can be a productive tool for driving traffic to websites and sales pages, indeed. Social media marketing can be helpful for lead generation and a great contributor to a digital marketing strategy, if implemented well. The key is execution and working from data to improve efforts over time. Thank you for sharing your thoughts and adding value to this article about digital marketing strategies. ~Keri

      Reply to Keri

  54. digisharks Gravatar

    By digisharks on

    This article is very helpful to learn about Digital Marketing concepts. I learn so much from this blog.

    Reply to digisharks

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you learned from this article about digital marketing strategies and feel it is helpful. I hope you will share it with those you feel might benefit from the insight. Thank you for visiting the blog, ~Keri

      Reply to Keri

  55. Dream It Gravatar

    By Dream It on

    hey i read your blog its so much helpful. i really glad to read your blog and obviously i learn lots of think about digital marketing.

    Reply to Dream

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Thank you for visiting our blog and for sharing your thoughts about this article on digital marketing strategies. Happy you learned about this topic. I hope you will visit again. ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Sohan, Thanks very much for your positive comment about our post about digital marketing strategy. ~Keri

      Reply to Keri

  56. shourov Gravatar

    By shourov on

    I read your blog its very informative. Its really helpfull if you read more you can visit here.

    Reply to shourov

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Shourov, Thank you for your kind words about our article on optimal digital marketing strategies. ~Keri

      Reply to Keri

  57. kiron Gravatar

    By kiron on

    Very much informative post. I love it properly. Appreciate the comments, and you’re 100% right about content…it must be central to every form of marketing, sales and comms! Keep on reading ?

    Reply to kiron

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Kiron, Glad you found this post about digital marketing strategy to be helpful. Happy you also found resource in the comments as well. Content is indeed center to marketing, as it directs how people perceive and accept the brand voice. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  58. Saiful Islam Munna Gravatar

    By Saiful Islam Munna on

    For freelancers just starting off, this article is quite beneficial. The demand for marketing is growing daily and I work in digital marketing.

    Reply to Saiful

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Saiful, Glad you feel this article is helpful for freelancers. As you suggest, demand for good marketing strategy and campaigns is growing, and this will increase as the economy declines. Thank you for your comment, ~Keri

      Reply to Keri

  59. digital powerhouse Gravatar

    By digital powerhouse on

    Hi Keri, loved reading your article, the way you have shared insight about digital marketing strategies to promote business digitally is very helpful, looking forward torward for your next article.

    Reply to digital

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Glad you like this article about digital marketing strategy. Always happy to share helpful insights that helps fellow marketers and business professionals! 🙂 We do update the blog with similar insights fairly often. Please feel free to visit again. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  60. Marry Gravatar

    By Marry on

    Great post. would help the newbies like me in formulating the marketing strategy.

    Reply to Marry

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Marry, Glad you like this article about digital marketing strategy. We share similar insights on this blog frequently, so I hope you’ll visit again. Thank you for your kind words, ~Keri

      Reply to Keri

  61. Jannat Gravatar

    By Jannat on

    This post is very helpful for the beginners fereelancers. I am working with digital marketing & the demand of marketing is imcreasing day by day.

    Reply to Jannat

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Jannat, Glad this article on digital marketing strategy is helpful for you. We hope to be a resource for business leaders and marketing managers looking to improve their digital marketing efforts. Especially freelancers. As you suggest, digital marketing and all forms of online marketing, including social media marketing, are more in demand each day. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

  62. siamitagency Gravatar

    By siamitagency on

    Thanks for sharing with us! This point is really effective for me: “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.”

    Reply to siamitagency

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Always happy to share insights on digital marketing strategy for small business and companies of any size. Glad you like this article! As you imply, it is essential for business owners to find experts in areas where they do not have expertise. Many times this is digital marketing, which includes SEO and PPC campaigns. Thank you for sharing your thoughts, ~Keri

      Reply to Keri

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Hi there, Always happy to share insights about digital marketing strategy. Please keep us posted on your success. Thanks for your comment, ~Keri

      Reply to Keri

  63. Juwel Rana Gravatar

    By Juwel Rana on

    Awesome post! Thanks for sharing with us! This point is really effective for me : “If you have not spent time learning this skill, find a consultant that can advise you on on-page and off-page SEO as well as PPC campaigns to optimize your online position.”

    Reply to Juwel

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Juwel, Glad this article on digital marketing strategy is helpful for you. Yes, if this is not a strong skill for you, it is best to hire a digital marketing consultant to help you fulfill your goals. The success rate will be exponential in the long-term. Thank you for your kind words, ~Keri

      Reply to Keri

  64. Kim Parson Gravatar

    By Kim Parson on

    Not only does WooCommerce make it easy to sell your product, it makes it just as easy to get it to your customer. A variety of shipping options help you connect your products to your customers with minimal fuss! Custom stock status woocommerce is a plugin allows you to share accurate product stock availability information on category and product pages. The plugin allows custom rules for these statuses to attract customers’ attention.

    Reply to Kim

    • Keri Jaehnig Gravatar

      By Keri Jaehnig on

      Kim, Wow – Thank you for sharing your experiences with WooCommerce! The plugin can be used in some digital marketing strategies. ~Keri

      Reply to Keri

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