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Have you been considering a mobile marketing strategy? You might be wondering how to do mobile marketing - This article helps you understand that by exploring statistics and case studies of business brands that have experienced success...
Mobile Marketing Statistics And Case Studies Business Owners Must Know Now
Since the introduction of the world’s first radiotelephone in 1973, the mobile phone industry has been growing by leaps and bounds. More recently, companies began taking advantage of this communication channel by including it in their marketing campaigns.
According to the infographic below put together by AppGeeks:
- People now spend 59% of their internet time on mobile devices
- Only 41% of time is on desktop
- This trend is only expected to continue to rise - By 2020, 2.87 billion people will use a smartphone
Add to this other types of mobile devices, and you find a huge potential customer base.
It didn’t take long for marketers to realize the great potential of mobile marketing. Whether they:
- Send SMS/MMS
- Use in-app ads
- Send out emails
- Utilize simple push notifications
Marketing professionals would agree that this marketing channel must be included in successful marketing campaigns.
The numbers speak for themselves - as you will see in the infographic below, the average conversion rate of smartphone-based marketing campaigns has gone up to 64%.
In addition to these impressive numbers, there are also other reasons why your business needs to use mobile marketing:
- Reaching current customers more easily
- Reaching new target audiences easier
- Investing less money on marketing campaigns
Just to name a few.
Basically, every functionality of contemporary mobile devices could be turned into a marketing tool. For example, many people prefer checking emails on their smartphones while on the go. For this reason, marketers carefully create email marketing campaigns to be mobile-based. This is considered to be one of the most effective ways for business leaders to grow their business.
That said, mobile marketing absolutely offers benefits to companies that know how to take advantage of this communication channel. Five advantages of using mobile marketing are listed below.
Low Cost
Mobile marketing allows advertisers to reach potential customers for less money when compared with other advertising methods such as television, radio, etc. For instance, creating and launching an SMS campaign is pretty cost-efficient.
Pizza Hut is a good example here, as the company used this type of promotion to increase sales by 142%.
Immediacy In Reaching Potential Clients
Unlike desktop computers, reaching out your target audience through mobile devices is instantaneous. As soon as you send out an email, for example, the recipient will get a notification and probably check it out. If you allow replies to your promotional messages, you could also expect quick feedback from customers, which is very valuable insight.
Ford had such a campaign where customers were texting back the company requesting feedback on specific vehicles. This campaign brought the company a 15.4% higher conversion rate.
Interactive Apps
Depending on your industry niche, you could create interactive mobile apps that would showcase your products. For example, IKEA created an app back in 2014 that allowed customers to see in 3D how specific pieces of furniture would fit in their rooms.
Needless to say, the app was quite successful, recording 6.2 million downloads.
High Reach
As we noted above, the number of people using mobile devices is rapidly increasing. It is estimated that more than 86% of internet users access the web from these devices.
If your ads target these mobile device users, your brand awareness and visibility could only increase.
Geotargeting
Thanks to contemporary mobile technology, companies are able to send offers to the customers as they pass by their stores in specific geographic areas.
The Bottom Line Benefits Of Mobile Marketing
The evolution of mobile technology offers a wide range of possibilities for companies. Businesses should incorporate mobile marketing into their promotional campaigns. The alternative is running the risk of missing out on a massive customer base.
For more information and success stories, check out the infographic from AppGeeks below.
Author Bio
Max Chekalov is a Content Developer at AppGeeks.org. He is an SEO expert, experienced researcher, and digital marketer. If you need interdisciplinary expertise and quality problem solving, he's your guy! Follow him on Twitter and connect with him on LinkedIn.
48 Replies
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Smartphones have truly revolutionized our lives! The constant advancements in technology mean we have a vast array of choices, each with its unique features and capabilities. It’s incredible to see how they’ve evolved into powerful tools for communication, productivity, and entertainment.
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Hi there, You said it – mobile phones have changed our lives! Smart phones allow us all to do more on the go and lead quite different lives than generations past. This infographic on the advantages of mobile marketing is meant to be a resource for business owners looking for a powerful way to reach their target market and increase their revenues. Thank you for adding your thoughts to our conversation, ~Keri
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Thanks for giving us great tips about mobile.
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Shifa, Always a pleasure to share helpful insights for business leaders and marketers looking to improve their marketing strategies and results. I appreciate you taking a look at our article and infographic on mobile marketing. Thank you for visiting my blog and adding to our conversation. ~Keri
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Good Job!!! it’s excellent for us when we use a mobile phone.
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Hi there, Thank you for your kind words and for visiting my blog. Yes, mobile phones are making it easier for many things in this current way of life. I appreciate you sharing your thoughts, ~Keri
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i think SMS play an important role in marketing, two years back, i was working in pizza shop n we sent SMS to our customer about new deals, out of 100 SMS, 70+ people get the new pizza deal… anyways its helpful.. put some more work on this topic. thanks
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John, Thank you for visiting the blog and reading this article about mobile marketing advantages. SMS is becoming more effective every day! Especially for retail and restaurants, mobile marketing can make the difference between success and failure, and can even double revenues (if not better). We do update the blog frequently with similar topics. You will find others on mobile marketing by clicking the tags hyperlinks. I will look to include more like this on the blog in the future. 🙂 Thanks for sharing your thoughts, ~Keri
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Absolutely, delving into a mobile marketing strategy can be a game-changer for businesses. This article brilliantly outlines five key advantages and provides concrete mobile marketing examples.
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Nadia, Mobile marketing can be a game-changer, as you stated — especially for some business niches like restaurants, e-commerce brands and some solopreneurs. Thank you for affirming the details in this post with your insightful comment, ~Keri
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Hello, I’ve read your entire article, and I found it incredibly informative and well-done. I’ve gained valuable insights into smartphones. Thank you!
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Farhan, Thank you for visiting my blog and sharing your thoughts on this article about mobile marketing. Happy you found it helpful and informative! 🙂 Hope you’ll visit again, ~Keri
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Hi, I read your full article. It’s fully helpful and nice. And I get more information about Mobile. Thank You
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Tanvir, Thank you for visiting my blog and checking out this article and infographic on mobile marketing. Happy you find it helpful – please feel free to share. 🙂 I really appreciate you caring to share your thoughts – thanks! ~Keri
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Very Nice Details you can share please keep it up
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Hi there, Always happy to share insights on mobile marketing and infographics! Thank you for your kind words. Hope you visit again. ~Keri
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I just loved to read your blogs. Very informative post like other blogs. keep sharing such informative blogs in future also.
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Najim, Glad you like this article and infographic on using mobile marketing for business. Thank you for your kind words. We update the blog frequently with insights on marketing topics. Thanks for your kind words – Hope to see you here again, ~Keri
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Wow, awesome tips when I visit your blog and scroll down I feel this is very eligible for reading and really I got very valuable information. thanks for sharing this impressive article
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Keith, Glad you like this infographic on mobile marketing. Happy we can offer something resourceful for you! 🙂 Thank you for visiting the blog and for sharing your thoughts, ~Keri
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Hello thanks for your sharing information.
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Again, thank you for visiting the blog and sharing your thoughts. We are happy to offer insights for business owners, marketing managers and mobile entrepreneurs that want to make their operations more efficient and profitable. ~Keri
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Thanks for your information content really helpful. I usually give full review updates of newly launched mobile phones on my site.
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Hi there, Glad you like this article and find it informational. Offering reviews about mobile phones and like technology is admirable, and I’m sure your audience appreciates your effort. Thank you for your comment, ~Keri
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Hello Keri, I just loved to read your blogs. Very informative post like other blogs. keep sharing such informative blogs in future also.
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Hi there, Thank you for your kind words. Very happy to know you like the articles here and feel they are helpful. We update the blog often with similar insights, so please do stop back. Thanks for your comment, ~Keri
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This is a great post regarding mobile marketing! thanks for sharing with us.
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Hi Aditya, Thank you for your kind word! Makena
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Mobile marketing is a revolutionary marketing tact in the business world. It introduces an easier and better way to communicate directly with customers and advertise products. Ecommerce business can be easily enhanced. Marketers now contact users according to their natures and requirements.
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Hi there, Mobile marketing is gaining traction for many markets and business types. But not for all demographics. So, we need to keep that in mind. Usually your older age groups will be more attracted to traditional and older new media marketing types. We can’t deny that. At the same time, that will slowly change as time goes on. Mobile marketing does offer advantages for business owners and customers alike, as you suggest. 🙂 Thank you for sharing your thoughts, ~Keri
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Thanks for the awesome information man got the exact information here.
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Anwer, Glad you liked this infographic article and that you felt our guest author got it right. 🙂 Thanks for sharing your thoughts, ~Keri
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i will be helpfull for me . thanks a lot
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Mamun, Glad you found this article helpful. I’m sure our guest author appreciates your positive words. Thanks for sharing your thoughts, ~Keri
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Thanks for this amazing blog ,it would really help me in future
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Gargee, Glad you liked this article and found it helpful. We update the blog frequently with similar insights – Please do stop back. Thank you for your comment, ~Keri
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nowadays mobile marketing getting high revenue. do your own online marketing strategies to get revenue
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Surat, Mobile marketing is getting better traction now in 2020. DIY marketing can work if individuals prioritize training before trying to configure marketing strategies. For optimal results, consulting an online marketing professional will bring higher results and greater company productivity in the long run. Thanks for sharing your thoughts, ~Keri
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In todays marketing. Mobile marketing is very effective and important. So this kind of posts helps us to be aware to the face. Thanks to the writer for this kind of helpful post.
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Yasmin, Mobile marketing is effective, and should be considered in many online marketing strategies. Glad you found this post helpful! ~Keri
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Mobile marketing is a very efficient way of marketing. As the number of mobile users is increasing. It will help to boost sales.
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Stacy, You are absolutely right – more and more people every day are accessing their email and purchasing via mobile devices. Thank you for your comment, ~Keri
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You are right, mobile marketing is an effective way to promote Business. It’s a very informative and helpful post.
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Hi there, Glad you liked this post and found it helpful. Mobile marketing is effective if the strategy is executed well! Thank you for your comment, ~Keri
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Hi ,thank you for sharing your blog post…. SO helpful!!! give me some advice.I i’ll wait for your reply
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Tariqul, Thank you for visiting our blog. Glad you found this article helpful. This infographic is meant to give insight on mobile marketing. You’ll also find articles on our blog about social media marketing, social media tools, social media strategy, content marketing, content creation, business development, business growth, women in business, entrepreneurship, leadership, travel – mobile lifestyle, and technology. Please feel free to do a search on this website for the details you are hoping to learn about, and check back, as we update the blog often with new insights. Thanks for your comment, ~Keri
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This is a great tip!!! I will share this to our marketing team! Thaaanks for sharing this very helpful post
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Kyra, Glad you liked this post, and you feel it will be helpful for your team. Thanks also for sharing your thoughts with us here, ~Keri
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