Finding social media influencers to help increase sales can be a challenge if you don't know how to approach it. But in many ways it is easier than ever before. Here are three tips you can use right now...
The Power Of Social Media Influencers
Social media influencers exist in every niche these days. Before, if you wanted to be a model, you needed to attend several casting calls. You needed to look great and be the perfect ambassador for a brand. Today, you can be an ordinary person with massive influence. If you can show the world that you have a strong influence on a massive crowd, you can get the attention of significant brands.
If you are a business owner you may find it worth paying an influencer to promote your brand. Some may stay true to their personal brand and not accept cash to advertise anything. However, most influencers want to use their fame to make money. If you pay them and offer them incentive to review your products, they will most likely say yes.
Here are three reasons why you need to partner with social media influencers as part of your marketing strategy...
They Are Relatable
These are ordinary people doing extraordinary things. They have crazy ideas that have caught the attention of many people. Some have excellent skills that have stunned the world.
Since they did not appear on TV or in movies, many people perceive them to be relatable. They are not traditional celebrities who endorse products because they receive big bucks in return even without using the products they endorse. Contemporary social influencers show that they use the products that they advertise. In turn, their fans and followers can relate to the brands or products.
They Consistently Share Quality Content
Whether influencers receive payment from advertising brands or not, they will still come up with quality content. In short, they have a base of fans they need to feed. If their channel becomes dull, they will lose the interest of their followers.
Given the constant engagement of today's influencers, you will want to partner with them since they can speak directly to your target audience. They also know how to attract attention. Their loyal subscribers can instantly see what they posted without doing much to entice them.
They Are Experts
You can find influencers who are experts on most anything. Such as:
- Cooking
- Doing makeup
- Making slime
- Providing travel tips
Those just for starters. The individuals have created a personal brand, and people listen to them because they are excellent in a chosen field.
When you partner with an influencer, you can expect their followers to listen to their endorsements. So, if they encourage their followers to buy your products, many will likely do it. You might know of major social media influencers who do well making posts to their Instagram account. For some, they will not do much more than posting a graphic with text, and they start collecting money. It depends on how influential they are.
Implementing Social Media Influencers Into Your Marketing Strategy
You need to look for the perfect collaborating partner for your brand to attract the right attention. It is also important not to lose sight of other conventional marketing techniques that still work like banner printing. Some people do not go online all the time, and might not feel convinced by influencers.
By diversifying your marketing techniques, you optimize your opportunities to attract the largest possible audience, speaking to more demographics.
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18 Replies
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I enjoy your writing, and you clearly clarify each and every topic. Thank you for giving this useful knowledge..
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James, Glad you like this article and find it helpful in connecting with the right influencer marketing strategy. Thank you for your kind words, ~Keri
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Surely, there is huge commercial enterprise in social media.
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Roger, There are big opportunities in social media and social media marketing. Thanks for your comment, ~Keri
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Thank you for sharing this amazing post. I have read this post and found very important information.
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Ajay, Thank you for taking the time to read this article. Glad it was informative. Makena
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Thanks for sharing this amazing post with us. I have read your article and found very important information.
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Diksha, Thank you for your kind words. I’m glad you liked this article and found it helpful. Working with social media influencers can offer unique rewards from the collaboration if the partnership is developed well. Keep us posted on any efforts and strategy. ~Keri
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Social media provides businesses with a bridge of communication that connects their brand to their customers. Businesses who are active on social media platforms, enable consumers to ask questions and suggest improvements that the business could make to enhance their brand
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Hi there, Being active on social media platforms is important. Being active on the right social platforms is key. In turn, it is vital to find the correct influencers that can amplify your brand message with the appropriate target markets. It is important to work a smart social media influencer strategy, as you imply. Thanks for your comment, ~Keri
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Totally agree, Influencers are a great way to reach the audience, and can really help the small business if they can find the right ones.
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Rob, You’re right! 🙂 The key is finding the *right* social media influencers for partnership that can actually reach your target audience. Thank you for sharing your thoughts, ~Keri
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Interesting post! I would like to ask you that how should we select an influencer? By now, i am not working with any influencer but after reading your article it just clicked in my mind that i should work with any as a test.
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Hi there, When selecting influencers or a group of influencers, you must first define your ultimate goal and understand how this effort might benefit your business … and theirs. There should be a win/win. The next step would be to understand what type of influencer would be a good collaborator. What are your brand’s core values? What qualities must the influencer(s) possess? From there, you identify the influencers that would most benefit your brand in your niche. There are key ways to do that – Some business owners are savvy and have a good idea of how things are working in their social landscape. There are consultants that specialize in this, and even software available. We are happy to help with an influencer marketing project! 🙂 Thank you for your good question, ~Keri
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Thank you so much Keri, got it. I have book marked your page and I will get back to you after discussing this strategy with my seniors. See you.
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Hi there, A pleasure. Happy to know you will use this page as a resource and discuss with your management team! Thanks for keeping in touch, ~Keri
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Interesting post . Thanks Keri for sharing thoughts with us. Hope this post will help so many Business owners. Keep posting this kind of informative thoughts. ALL THE BEST.
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Vineet, Glad you liked this post and feel it will help business owners. We do publish similar articles often, so please feel free to check back. Thank you for sharing your thoughts too, ~Keri
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