Are you an entrepreneur or startup founder on a tight budget? Here are four easy small business marketing tips to grow your business quickly...
Guest post by Alexandra Bohigian
4 Easy Small Business Marketing Tips To Grow Your Business Quickly
As a small business owner, marketing often takes a backseat in importance when you are solely focused on keeping your business afloat and best serving your customers. You probably know that marketing is important to your business -- but marketing can get expensive and extremely time consuming.
However, having a small budget or no budget at all doesn’t mean it is impossible for you to market your business effectively. This article will cover:
- How to market your business for free
- How to promote your business locally
- Inexpensive marketing ideas for small business
Here are some my best small business marketing tips that won’t cost you a thing!
Optimize Your Website Content
While optimizing your website’s content is easier said than done, there are some key areas you can look to in order to at least improve the content performance of your website.
Start by thinking about the top five things people are probably searching for that are also what you would like to appear in the search engine results. These will be your keywords. For example, I work for a software development company in Austin, TX, so my keywords might look something like this:
- “Software development company in Austin”
- “Austin software developers”
- “Custom software development”
Notice that I included a location in order to target people in our area who might be more inclined to work with a local development company, and are most likely using location in their search.
After you decide on some keyword phrases, parse them naturally within your website content. Make sure your landing pages are clear and concise, and have titles that include your keywords while still reading naturally.
If you have some extra time or know a writer, write blog articles for your website using your keywords that will be genuinely useful to potential customers. Share the blog articles on your company's social media channels.
Gather Reviews From Past Clients And Customers
Online reviews are awesome for gaining exposure. Ask past clients and customers if they can review your business on Google Reviews and Yelp (or any other review sites that are relevant to your business or industry).
When asking for reviews, make the process as easy as possible for customers by providing them a direct link to your profile on the review site. You might also offer a small discount, deal, or gift to customers that provide a review as an incentive.
Be mindful that you cannot guarantee positive reviews, so it is important to have someone monitor reviews and respond to negative feedback so that they are appropriately addressed.
Give A Little To Get A Return
Sometimes when marketing your business you have to give a little to see a return. This may mean:
- Offering a small discount to first time customers
- A discount for signing up for your email list
Or, some other sort of incentive that makes sense to your small business.
At our company, we offer a free, 30-minute consultation with a senior member of our technical team to qualified leads. While this does technically cost us time, the ROI is absolutely worthwhile.
Think about the key offering of your business and what your team can realistically offer to potential customers or leads. Don’t be afraid to think outside the box and consider creative ways to market your business. Develop an offering that will best suit the desires of your target market.
Know Your Niche And Cater To Them
Of the small business marketing tips listed here, this is perhaps the most important: Know your niche and cater to your demographics.
Who are the people utilizing your business or service the most?
Do some research on this, not just the target market you want but the actual people who frequent your business or are contacting you online. Make a strategy to cater to them to bolster this niche.
For example, you may notice a lot of your customers are younger, perhaps students of a nearby college. It may help to market your business as student-friendly, with a small discount for students or specials during your slower business hours.
For our company, we know most of the people contacting us are C-level leaders or senior tech employees within large enterprises. Therefore, we make sure we market ourselves on sites such as LinkedIn where we know these professionals are online. We also develop and deliver content that is focused on technology, such as a monthly technology-focused newsletter and blog. This content is not directly a sales pitch, but it allows us to cater to our audience and keep them engaged with our brand.
Small Business Marketing Tips For Marketing Your Business
Marketing is vital to any business, but it can make a huge difference for small businesses that aim to increase revenue and word of mouth awareness. With the dedication of just an hour or two each week to your business’ marketing strategy, you will be well on your way to achieving your business goals going forward.
About The Author
Alexandra Bohigian is a marketing professional based in Austin, TX. She manages marketing for Enola Labs, a local software development company, and is also a marketing consultant for small businesses across the United States. Connect with Alexandra on LinkedIn.
52 Replies
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Kawar, Glad you like this article about small business marketing tips and being frugal with marketing campaigns. Happy you find it helpful. We update the blog often with similar insights, so I hope we will see you here again. Thank you for sharing your thoughts, ~Keri
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Business Software Development We acknowledge the business requirements are unique for each business domain having its own operational structure and business style.
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Hi there, Thank you for your kind words! Happy to know you feel this article includes good and helpful content about small business marketing and budgeting. Also good to know we are on the same page. 🙂 Thanks for your comment, ~Keri
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business promotional items and business promotional products play key role in business marketing.
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Emma, Indeed they do! 🙂 But the right promotional products for the right target audience in our marketing efforts makes the difference. Thank you for sharing your thoughts, ~Keri
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You make so many great points here that I read your article a couple of times.
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John, Glad you like this article — So much you read it more than once! 🙂 I appreciate you sharing your thoughts, ~Keri
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Nowadays digital marketing is at a peak. Everyone who is business owner wants to connect digitally and wants to promote their business digitally. Thanks for this informative article.
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Faruk, It is true that most businesses have at least some presence online and look to digital marketing. Especially small businesses. Thanks for sharing your thoughts, ~Keri
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Johnson, Glad you felt that this post is informative and helpful. We update the blog often with similar insights often, and I hope you will visit again. Thank you for your kind words, ~Keri
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Mila, Glad you enjoyed reading this article. I’m sure our guest author appreciates your kind words. Thank you for sharing your thoughts. Best wishes to you too, ~Keri
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Wow great marketing tips. i have been looking for Blogs like this on Small Business Marketing Tips That Won’t Cost You A Thing , and finally i found yours. Your ideas are amazing and really educating. Thanks for sharing.
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Francisca, Glad you liked this article and feel you found tips you were looking for here. Please feel free to visit again – We update the blog frequently with insights for business owners, marketing managers, mobile entrepreneurs and social media enthusiasts. Thanks for sharing your thoughts, ~Keri
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Hi Keri Jaehing It’s very helpful article.These are great tips!It’s very cost effective and high in value.Thanks for useful writing.
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Fozle, Hello! Glad you found this article helpful and that you liked the tips offered by our wonderful guest author. Thanks for sharing your thoughts, ~Keri
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Hi there, Glad you liked this article and found it resourceful. I’m sure our guest author also appreciates your kind words. We do update the blog often with similar topics – Business development, marketing, technologies, etc. So, please check back. 🙂 Thanks for your comment, ~Keri
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Hello Cornell, Thank you for your kind words – Glad you liked this article so much! I’d be honored if you bookmarked my website. We update the blog frequently with similar topics, so feel free to check back. Happy to know you found this article helpful for new bloggers. Thanks for sharing your thoughts, ~Keri
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Great promoting tips for private companies. Organizations can likewise utilize limited time items to advance their business too. It is very practical and high in esteem. Much obliged for sharing educational data.
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Robert, Happy to share helpful details at the blog. Also happy you liked this article! We update with articles on similar topics frequently, so I hope you’ll stop back. Thank you for your comment, ~Keri
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Really good marketing tips for small businesses. Businesses can also use promotional products to promote their business as well. It is very cost-effective and high in value. Thanks for sharing informative information.
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Thomas, Thanks for visiting the blog and sharing your thoughts. I’m sure our guest author appreciates your insight. Promotional products offer value to a marketing strategy when the intention and goal align with the entire marketing strategy. 🙂 ~Keri
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Great work and easy to understand the valuable information. It makes me feel more generous to expand marketing strategy! Full of resources for the small-business hunters. Thanks a lot
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Rishab, Thank you for your kind words. Glad you liked this article. The one thing small businesses should not minimize is marketing, for many reasons! Thanks for your comment, ~Keri
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These are great tips! Thanks a lot! Really helpful. Are you going to post more about small business development?
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Hi there, Glad this article was helpful for you. We will surely have more on small business development in the future. Please feel free to check back, as we publish frequently. 🙂 Thanks for your comment, ~Keri
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This is fantastic posting thanks for sharing with us.
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Er, Happy to know you liked this article. Thanks for your comment, ~Keri
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This content will help to mange my business and also I think we can go far. Thanks for useful writing. Thanks
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Hi there, Glad you liked this article and found it useful. Thanks for your comment, ~Keri
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Websites now are not just for entertainment purposes. It also serves as an extension for your business and a way to communicate with your potential market. A good tip is doing organic SEO. It is really tedious but worth it.
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Grants, As you’ve said, a website should be a strategic resource to help a business meet their goals. Organic SEO is an important part of any strategy. For instance, we recommend blogging to most of our clients. 🙂 Thank you for sharing your thoughts, ~Keri
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this article add to me new knowledge for business marketing , i used some of them and i got great result .
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Maha, Glad you found this article helpful, and that you were able to use some of the tips. Thank you for reading here, and for your comment. ~Keri
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The content of this website is really helpful in my marketing. It helps me a lot in understand what not and what needs to be done for a website to be more known. Thank you.
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Tom, Thank you for your kind words – Glad you find our website resourceful! We are always happy to be helpful. Feel free to stop back – We frequently publish new articles on marketing topics. Thanks for your comment, ~Keri
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Hiring professionals in handling some stuff will also benefit you to be confident of good transparency.
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Indeed. There are some things that are to your benefit to hire out. This keeps business operations moving efficiently. Thank you for your comment, ~Keri
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These are great ideas Keri! What we do usually is ask for a little shout out to website of companies who have been our clients. Doesn’t give a lot of leads but they are leads nonetheless. Promotions through discounts are great too! Affiliate marketing is good for small business startups as well for either products or services.
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Erika, I’ll let our guest author know you like her ideas! 🙂 You’ve offered some good ideas as well. Thank you for sharing your thoughts, ~Keri
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